Exercise Science
Committed to your health and fitness
The philosophy and foundation of our gym is built on the highest level of education using the most current knowledge and best practices for developing health, fitness and performance.
Every member of our Strength and Conditioning team are kinesiologists holding/pursuing a Clinical Exercise Physiology certification. They are leaders in using exercise as medicine and work hand in hand with the medical community at Pure to make sure exercise is appropriately incorporated into the care of every client.
Ready to commit to good health?
Sport Science
Want to take your performance to the next level? Do you have a goal in mind and you need our expertise to help you achieve it? If you are going to invest the time and energy to go after this big goal, why not do it properly?
We have the experience and scientific background to translate ideas into real-world training applications.
Pure’s Sport Science programming has been engineered to maximize performance while accounting for real life-time constraints. Improve your health, wellness, and enjoyment of training, using scientifically-proven methods matched to your unique physiology, lifestyle, and goals.
Services available virtually.

Three membership levels to suit your goals and lifestyle
MOST POPULAR |
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swipe |
Pure Inspire |
Pure LifestyleSAVE 8% |
Pure PerformanceSAVE 10% |
Term |
1 year (no cancelation fee) | 1 year (no cancelation fee) | 1 year (no cancelation fee) |
Health Advisor Consultation![]() During this 1-on-1 consultation, the kinesiologist and you create a collaborative and personalized fitness/lifestyle plan based on your current fitness level, lifestyle, and goals. Furthermore, a movement assessment will be performed to screen for any imbalances or injury risks. |
1 | 1 | 1 |
Semi-private Training Sessions![]() While working with you and up to 2 more people simultaneously, the kinesiologist coaches you on proper technique, keeps you engaged and motivated to ensure you get the most out of your session. |
1x/week | 2x/week | 3x/week |
Personalized Training Program![]() You will receive a program tailored to your wants and needs based on your skill level. From correcting imbalances and asymmetries to strength, conditioning, and performance; the kinesiologist considers your schedule and lifestyle to efficiently and enjoyably help you reach your goals. |
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Quarterly Goal Review![]() Expect 3 accountability check-ins where you and the kinesiologist evaluate the progress that has been made over 4 months. Based on the progress, the kinesiologist will re-evaluate the existing plan. |
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Preferred Diagnostic Pricing![]() Pure members receive discounted pricing on many of our diagnostic services including DEXA full body scans and RMR. Talk to your Health Advisor about which service you might benefit from. |
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Retail Discount![]() Based on your Pure membership, you will enjoy discounts on fitness and lifestyle products. Pure sells supplements (ex: BioSteel protein), water bottles, massage tools (ex: foam rollers), exercise equipment (ex: agility ladders) etc. |
5% | 10% | 15% |
Priority Access![]() Priority access gives members peace of mind that we will do our very best to provide the services they need in a timely fashion including but not limited to; access to medical services, physiotherapy, massage therapy, psychology, and dietitian. |
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Membership Freeze![]() Allows members to temporarily place their memberships on hold. Please refer to the Membership Agreement for the terms of reference. |
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Family Pass![]() Students, who are immediate family members connected to a Performance or Lifestyle account are eligible in purchasing semi-private workouts at a student rate and are not obligated to purchase a membership. |
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Open Gym![]() This add on gives members exclusive access to our fitness facility to perform their own unsupervised workouts between the hours of 11:00am – 3:00pm Monday to Friday. Please review the rules regarding the “open gym” in the Membership Agreement. |
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Cost |
$215/month + GST | $395/month + GST | $580/month + GST |
Our Health Advisors

Blake Wood
President & CEO
Blake Wood
President & CEOBlake Wood is one of the original founders of Pure Lifestyle Ltd. As President and CEO, Blake oversees the vision and strategy surrounding all programs offered at Pure, with the goal of providing unparalleled client experiences through exceptional healthcare services. From 2013 to present, Blake has worked hard to steer Pure in the direction of a Collaborative Health Facility.
Blake received his degree in Kinesiology at the University of Manitoba in 2006 and has worked in the field health and wellness his entire career. He has a passion for proactive health and along with his wife Diane and two children Danica and Nolin continues to lead by example.
Starting in 2015 Blake provided three years of service as the Manitoba Provincial Director for the National Strength and Conditioning Association where he led a group of committee members in establishing continuing education opportunities for Kinesiologists and allied health professionals in Manitoba. From 2016-2019 Blake chaired the Academic Advisory Board for the faculty of Kinesiology, Athletic Therapy and Recreation Management at the University of Manitoba.
Education
Bachelors Degree, Exercise and Sports Science (BESS)Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Level 2 (FMSC)
NCCP Level 1 Olympic Lifting
Accomplishments
Completed 2011 Leadville 100 mountainbike raceClimbed Mount Kilimanjaro
Accomplished climber/scrambler
World Traveller (including Thailand, Africa, South America)
Successful business owner specializing in personal training and endurance sports

Paul Bissonnette
Manager, Strength & Conditioning
Paul Bissonnette
Manager, Strength & ConditioningPaul graduated from the University of Manitoba with a Bachelor of Kinesiology in 2012. Paul continued his education by getting his Canadian Society for Exercise Physiologist’s Certified Exercise Physiologist designation (CSEP-CEP) in 2013. In addition, he also completed his Certified Strength and Conditioning Specialist certification from the National Strength and Conditioning Association (NSCA-CSCS) in 2014. However, always eager to learn and provide his clients with the best service, Paul continues to expand his knowledge and stay up to date with current research through continuing education and post-graduate certifications.
A believer in mentorship and continuing education, Paul has made it a priority to mentor students, young professionals and colleagues within the field of health and fitness. As an advisory board member of the Manitoba National Strength and Conditioning Association, he also helps develop and implement continuing education courses for all strength trainers in Manitoba.
A true outdoorsman and adrenaline junkie, Paul enjoys getting away from the busy “city life” by spending time hunting and fishing in the backcountry, snowmobiling and alpine skiing in the winter months, and breathing the fresh air while running. Having been an athlete in competitive hockey, this has given Paul a personal understanding of the importance of sport-specific training and the physiological and physical demand of sport.
A strong believer that exercise is medicine, Paul takes a multidisciplinary approach to training by working closely with allied health professionals such as a physiotherapist, physicians, massage therapists, and registered dietitians.
His mission is to help others achieve their goals and educate them about the benefits of exercise and lifestyle changes. Be warned; Paul is a stickler for proper form but he is also patient and persistent with his clients. He is also known to be very competitive and will never shy away from a gym challenge!
Education
Bachelors of Kinesiology (Bkin)Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Certified level 2 (FMSC)
Precision Nutrition Certified Level 1 (Pn1)
Certified Pain Free Performance Specialist (PPCS)
NCCP Level 2 Olympic Lifting
EXOS Fitness Specialist Certified

Rebecka Johnson-Lemire
Kinesiologist
Rebecka Johnson-Lemire
KinesiologistEducation
Bachelor of Kinesiology (B. Kin)Clinical Exercise Physiologist (CSEP-CEP)
Certified Personal Trainer (CSEP-CPT)
Certified Strength and Conditioning Specialist (NSCA-CSCS)

Amy Hugill
Kinesiologist
Amy Hugill
KinesiologistAmy graduated from the University of Manitoba with a Bachelor of Kinesiology in 2015. She then continued her education by completing her Clinical Exercise Physiologist designation (CSEP-CEP) in 2016 and her Certified Strength and Conditioning Specialist (NSCA-CSCS) certification in 2017. On top of this, Amy is also a Level 2 Exercise is Medicine Provider (EIMC) and has completed her Functional Movement Screen Level 2 (FMSC) certification.
Since a very early age, Amy took an interest in strength training to progress her own athletic performance and physical goals. She has always been involved in and enjoys team sports and strongly believes in being a team player on and off the field. Respect in sport and gym environments are of high priority to her. She will always treat clients with the highest regard and expects the same from all other individuals. Amy also enjoys spending any free time she has doing outdoor activities like hiking, kayaking, and backcountry camping, and truly believes in the importance of connecting with and spending time in nature.
Amy takes it upon herself to go above and beyond to connect with her clients and gain their trust. This includes learning more about them than just their physical activity backgrounds. It involves understanding their true wants and needs and coming up with a realistic exercise plan that will fit their lifestyle. Amy believes that being active is an important part of living a healthy life and is fully committed to assisting all of her clients in achieving both their short and long term goals in this area.
Amy is a strong and confident voice both in and outside the gym and loves to start each session with a smile!
Education
Bachelor of Kinesiology (B. Kin)Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Exercise Is Medicine Canada Level 2 (EIMC)
Functional Movement Screen Level 1 (FMSC)

Joe Hewett
Kinesiologist
Joe Hewett
KinesiologistJoe has been involved in personal training for six years. He became a Certified Strength and Conditioning Specialist in 2011 and graduated with a kinesiology degree from the U of M and CSEP certification in 2012. He continues to take CEU’s to maintain his CSEP and CSCS credentials.
Joe grew up playing hockey, soccer, badminton and golf. In the gym he enjoys an array of activities such as Olympic lifting, sprints, resistance training as well as cycling. During the summer months he enjoys golfing, paint-balling, the occasional bike ride and swimming. During the winter he enjoys badminton, downhill skiing and occasionally hot yoga.
In the gym, Joe’s clients can expect a large repertoire of exercises and drills, as well as a knowledge of the mechanics of each individual exercise. Clients will learn proper lifting and exercise technique, and benefit from Joe’s knowledge of anatomy and muscles movement. They can also expect to learn about nutrition and proper eating habits. Joe is determined and motivated to have his clients reach their goals and is constantly seeking new knowledge in order to get them there.
Joe prides himself on being a creative programmer and having unique workouts. Joe believes that workouts must be fun and enjoyable yet challenging and rewarding. His client’s confidence and progress is a priority. With Joe you’ll get a true professional who is dedicated and committed to having his clients succeed.
Education
Bachelors of Kinesiology (BKin) with distinctionCertified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Certified FMS Level 2 (FMSC)
NCCP Level 2 Olympic Lifting
Bachelors of Commerce (BComm) – honours
Poliquin Biosigniture Modulation Level 1

Evan Kroeker
Kinesiologist
Evan Kroeker
KinesiologistEvan graduated from the University of Manitoba with a Bachelor of Kinesiology in 2019. He became a certified personal trainer through the Canadian Society for Exercise Physiology (CSEP-CPT) while still in school, where he also gained experience working at the university gym (Active Living Center).
Evan grew up with a love of the outdoors, and spent much of his free time biking, hiking, kayaking, canoeing, camping, and skiing. More recently he has discovered a love of running and you can often find him running in a number of local run clubs, as well as competing in races from 5K’s to ultra-marathons.
He is a strong believer in exercise as preventative medicine, and thinks strength training plays an important role in living a healthy life, allowing for both physical longevity as well as excelling in any physical performance.
Education
Bachelor of Kinesiology, BKinCertified Personal Trainer, CPT

Heather Haus
Kinesiologist
Heather Haus
KinesiologistEducation
BSc-KIN (Athletic Therapy)Certified Clinical Exercise Physiologist (CSEP)
Manitoba Fitness Council – Fitness Leader

Rinat Mirkin
Kinesiologist
Rinat Mirkin
KinesiologistRinat graduated from the University of Manitoba with her Bachelor of Kinesiology in 2021. She became a Personal Training Specialist in 2018 and is currently pursuing certifications through the Canadian Society of Exercise Physiology, as well as the National Strength and Conditioning Association.
Her keen interest to help others find joy through movement and further develop themselves with it has reinforced her decision to pursue her kinesiology degree. From sharing her knowledge of movement and seeing clients’ progress in their health journey, it is important for her to collaborate with allied health professionals to bring the best suited personalized experience for clients.
Rinat is a strong believer that health is multidisciplinary and is beyond just the physical. Creating an inclusive and positive environment in the fitness industry is important for her. Healthy relationships with clients are key factors in enjoyment of a program’s process and its success.
Rinat has a great passion for dancing and performing on stage. Coming from an extensive background of dance, Rinat understands the challenges that come with limitations due to injuries, and commits to provide her best care for individuals as health is a never-ending journey. You can expect to hear tips about proper posture through Rinat’s dancer lens!
Education
Bachelor of Kinesiology (B. Kin)Certified Personal Trainer (CSEP-CPT)
What our clients are saying…
On a monthly basis, Paul assesses my progress and together we review my short- and long-term goals for fitness and nutrition. With his guidance and support I have lost 30 lbs, trained for a 5k, 10k, 1/2 marathon, and my first triathlon. Being at Pure with Paul definitely is my best health investment! I learn heaps and have fun all in one. My investment returns have been and are priceless. I look forward to my future years with Paul at Pure!
Submitted March, 2023
I have been exercising at Pure for 8 years and find it to be a friendly and immaculate facility. My trainer Joe provides a workout program that is perfectly matched to my fitness needs. Joe was recommended to me and I have enjoyed working with him so much that now my husband and daughter are also clients! He is very responsive and works well with people of all ages and fitness stages.
Submitted March, 2023
At Pure, personal training really is personal. Working out, being led by Paul, allows me access to a variety of tools they have to offer such as movement measurement, and workout progress. This ensures that areas for improvement for me can be pinpointed and modified to suit my needs. I must say, this collaborative approach has allowed me to improve my fitness safely and makes me feel more confident when performing day-to-day tasks – these are my goals; Pure helps me meet them.
Submitted March, 2023
I can’t say enough about my experience at Pure– Blake, JF, Paul, and the team have created something very special. When you join the gym at Pure, you join a fantastic community of peers on their health journey and health professionals supporting you along the way. Since I started training at Pure, I’ve switched to a Pure GP, I receive Physio and massage that have helped me recover from past injuries, and I’m now joining the Executive Health program to take my program to the next level. Joining Pure is one of the best investments you can make in yourself.
March, 2023
FAQ
Can I change my membership type at any time?
Started your Pure Lifestyle journey coming one day a week and now you are ready to take it up a level? No problem, you can change your membership type at any time. Simply talk to your health advisor or one of our customer service specialists.
Can I cancel my membership? Or am I locked in for 12 months?
Should you need to cancel your membership at any time, written notice is required. Please e-mail Info@Purewinnipeg.com in order to do so. You will be instructed to fill out a cancelation form and will not be charged a membership fee moving forward. You will not be charged any additional fees but will not be reimbursed for the remainder of the month you cancelled in.
What happens if I cancel my membership but decide that I want a new membership later on?
If you cancel your membership, there will be no fee for doing so, however you will not be reimbursed for the remainder of the month you cancelled in. If you decide to begin a new membership at a later date, you can absolutely do so, however the session time slot you held in your previous membership can not be guaranteed due to demands that may have occurred while you were away. If you are doing extensive travelling or moving to a different location for a large portion of the year that is not within reasonable distance to attend your sessions AND the freeze options would not cover the length of time that you are away, you would likely use this option.
Can I change my membership package option during my current contract?
Yes. Because there are no cancelation fees, you can choose to move up or down the package tiers if you desire. However, doing so will terminate your current contract and you will be entering a new 12-month contract for the new membership package you have chosen.
What is a Clinical Exercise Physiologist?
The Clinical Exercise Physiologist (CEP) designation is a post-graduate certification that is recognized to be the Canadian gold-standard in the field of Kinesiology. In order to get this designation, individuals must have completed a university-level education (bachelor’s degree) in a related field of exercise, health and the human body. The role of a CEP is to offer physical activity counselling, assess physical health and fitness, provide physical activity and exercise prescriptions, and offer dietary advice within their scope of knowledge.
What happens if I can’t attend my session? Can that missed session be made up later on?
If we are unable to attend a session, we ask that you provide notification at least 24 hours prior to your scheduled workout. We will do our best to accommodate you for a session at a different time or day. A workout that cannot be rescheduled within a reasonable amount of time will not be refunded to your account. Notification given less than 24 hours prior to your scheduled workout will not qualify for a rescheduling opportunity.
I have children that would like to train, how does this work? Do they need to get a membership too?
If you hold a Pure Performance or Pure Lifestyle membership and your child is a student, either in secondary or post-secondary education, you can purchase individual sessions for them at a reduced rate. If your child is no longer participating in secondary or post-secondary education and want to participate in training, they will need to begin a membership contract. *This privilege is not included in the Pure Inspire membership.