& Sport Science

Individualized care that is both expert-driven and collaborative, designed to suit your needs, strengthen your abilities, and reach your potential.

Our Commitment

Our commitment to you, is keeping you committed to your health and fitness. We are a facility of kinesiologists all holding a Clinical Exercise Physiology certification. The philosophy and foundation of our gym is built on the highest level of education using the most current knowledge and best practices for developing fitness and health. Our approach for optimizing YOU involves our kinesiologists quarterbacking the integration of our allied health services.


Three membership levels to suit your goals and lifestyle



Pure Inspire

Pure Lifestyle


Pure Performance

SAVE 10%


1 year (no cancelation fee) 1 year (no cancelation fee) 1 year (no cancelation fee)

Initial Consult

Initial consult icon

During this 1-on-1 consultation, the kinesiologist and you create a collaborative and personalized fitness/lifestyle plan based on your current fitness level, lifestyle, and goals. Furthermore, a movement assessment will be performed to screen for any imbalances or injury risks.

1 1 1

Semi-private Training Sessions

Semi-private training sessions icon

While working with you and up to 2 more people simultaneously, the kinesiologist coaches you on proper technique, keeps you engaged and motivated to ensure you get the most out of your session.

1x/week 2x/week 3x/week

Personalized Training Program

Personalized training program icon

You will receive a program tailored to your wants and needs based on your skill level. From correcting imbalances and asymmetries to strength, conditioning, and performance; the kinesiologist considers your schedule and lifestyle to efficiently and enjoyably help you reach your goals.

Quarterly Goal Review

Quarterly goal review icon

Expect 3 accountability check-ins where you and the kinesiologist evaluate the progress that has been made over 4 months. Based on the progress, the kinesiologist will re-evaluate the existing plan.

Retail Discount

Retail discount icon

Based on your Pure membership, you will enjoy discounts on fitness and lifestyle products. Pure sells supplements (ex: BioSteel protein), water bottles, massage tools (ex: foam rollers), exercise equipment (ex: agility ladders) etc.

5% 10% 15%

Priority Access

Certificate badge icon

Priority access gives members peace of mind that we will do our very best to provide the services they need in a timely fashion including but not limited to; access to medical services, physiotherapy, massage therapy, psychology, and dietitian.

Membership Freeze

Membership freeze icon

Allows members to temporarily place their memberships on hold. Please refer to the Membership Agreement for the terms of reference.

Family Pass

House icon

Students, who are immediate family members connected to a Performance or Lifestyle account are eligible in purchasing semi-private workouts at a student rate and are not obligated to purchase a membership.

Open Gym

Gym weight icon

This add on gives members exclusive access to our fitness facility to perform their own unsupervised workouts between the hours of 11:00am – 3:00pm Monday to Friday. Please review the rules regarding the “open gym” in the Membership Agreement.


$200/month + GST $369/month + GST $541/month + GST

Dr. Daryl Hurrie

Chief Operating Officer Exercise Scientist

Dr. Daryl Hurrie

Chief Operating Officer Exercise Scientist

For the last decade Daryl Hurrie has helped engineer some of the world’s most awe-inspiring sport performances – right here in Winnipeg. Daryl was previously the Director of Sport Science at an Olympic/ Paralympic training centre for 10 years where he with a multidisciplinary team to deliver integrated services to gifted athletes. Daryl is trained as a sports and exercise scientist, a physiologist and strength coach.

Daryl’s curious disposition, attention to detail, and innovative ideas have made him a highly sought resource for high-performance individuals and organizations. Daryl has travelled as a performance staff member for Triathlon Canada, Soccer Canada, Volleyball Canada, and Wheelchair Basketball Canada to name a few. He has consulted for the Winnipeg Jets, and many National sports organizations resulting in work that led to Olympic performances in Road Cycling, Triathlon, Paratriathlon, Swimming, Rowing, Volleyball, Beach Volleyball, Archery, and Curling.

Daryl is now pleased to bring his vast knowledge and incredible passion to the public, where he helps his local community members accomplish their goals and live their dreams through coaching and presentations on Health, Wellness and Performance.

Daryl currently sits on the board for the National Strength and Conditioning Association of Manitoba (2014-present). He has served on the National Sport Science Sport Medicine Advisory Council (2007-2016), and was appointed an Instructor 1 positions for the Department of Family Medicine at the University of Manitoba (2008-2012) to lead the Exercise Physiology rounds for the Primary Care Sport Medicine Fellowship at Pan Am Clinic.


PhD Applied Health Sciences
MSc Exercise Physiology
Bachelor of Exercise and Sport Science
Canadian Society for Exercise Physiology – Clinical Exercise Physiologist
Canadian Society for Exercise Physiology – Instructor Examiner

Science-Based Performance Strategies

Pure’s Sport Science programming has been engineered to maximize performance while accounting for real life-time restraints. Improve your health, wellness, and enjoyment of training, using scientifically-proven methods matched to your unique physiology, lifestyle, and goals. Daryl Hurrie has been a Sport & Exercise Scientist for over 15 years. He holds a Ph.D. in Applied Health Sciences from the University of Manitoba.

Our Kinesiologists

Blake Wood

President & CEO

Blake Wood

President & CEO

Blake Wood is one of the original founders of Pure Lifestyle Ltd. As President and CEO, Blake oversees the vision and strategy surrounding all programs offered at Pure, with the goal of providing unparalleled client experiences through exceptional healthcare services. From 2013 to present, Blake has worked hard to steer Pure in the direction of a Collaborative Health Facility.

Blake received his degree in Kinesiology at the University of Manitoba in 2006 and has worked in the field health and wellness his entire career. He has a passion for proactive health and along with his wife Diane and two children Danica and Nolin continues to lead by example.

Starting in 2015 Blake provided three years of service as the Manitoba Provincial Director for the National Strength and Conditioning Association where he led a group of committee members in establishing continuing education opportunities for Kinesiologists and allied health professionals in Manitoba. From 2016-2019 Blake chaired the Academic Advisory Board for the faculty of Kinesiology, Athletic Therapy and Recreation Management at the University of Manitoba.


Bachelors Degree, Exercise and Sports Science (BESS)
Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Level 2 (FMSC)
NCCP Level 1 Olympic Lifting


Completed 2011 Leadville 100 mountainbike race
Climbed Mount Kilimanjaro
Accomplished climber/scrambler
World Traveller (including Thailand, Africa, South America)
Successful business owner specializing in personal training and endurance sports

Paul Bissonnette

Manager, Strength & Conditioning

Paul Bissonnette

Manager, Strength & Conditioning

Paul graduated from the University of Manitoba with a Bachelor of Kinesiology in 2012. Paul continued his education by getting his Canadian Society for Exercise Physiologist’s Certified Exercise Physiologist designation (CSEP-CEP) in 2013. In addition, he also completed his Certified Strength and Conditioning Specialist certification from the National Strength and Conditioning Association (NSCA-CSCS) in 2014. However, always eager to learn and provide his clients with the best service, Paul continues to expand his knowledge and stay up to date with current research through continuing education and post-graduate certifications.

A believer in mentorship and continuing education, Paul has made it a priority to mentor students, young professionals and colleagues within the field of health and fitness. As an advisory board member of the Manitoba National Strength and Conditioning Association, he also helps develop and implement continuing education courses for all strength trainers in Manitoba.

A true outdoorsman and adrenaline junkie, Paul enjoys getting away from the busy “city life” by spending time hunting and fishing in the backcountry, snowmobiling and alpine skiing in the winter months, and breathing the fresh air while running. Having been an athlete in competitive hockey, this has given Paul a personal understanding of the importance of sport-specific training and the physiological and physical demand of sport.

A strong believer that exercise is medicine, Paul takes a multidisciplinary approach to training by working closely with allied health professionals such as a physiotherapist, physicians, massage therapists, and registered dietitians.

His mission is to help others achieve their goals and educate them about the benefits of exercise and lifestyle changes. Be warned; Paul is a stickler for proper form but he is also patient and persistent with his clients. He is also known to be very competitive and will never shy away from a gym challenge!


Bachelors of Kinesiology (Bkin)
Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Certified level 2 (FMSC)
Precision Nutrition Certified Level 1 (Pn1)
Certified Pain Free Performance Specialist (PPCS)
NCCP Level 2 Olympic Lifting
EXOS Fitness Specialist Certified

Amy Hugill


Amy Hugill


Amy graduated from the University of Manitoba with a Bachelor of Kinesiology in 2015. She then continued her education by completing her Clinical Exercise Physiologist designation (CSEP-CEP) in 2016 and her Certified Strength and Conditioning Specialist (NSCA-CSCS) certification in 2017. On top of this, Amy is also a Level 2 Exercise is Medicine Provider (EIMC) and has completed her Functional Movement Screen Level 2 (FMSC) certification.

Since a very early age, Amy took an interest in strength training to progress her own athletic performance and physical goals. She has always been involved in and enjoys team sports and strongly believes in being a team player on and off the field. Respect in sport and gym environments are of high priority to her. She will always treat clients with the highest regard and expects the same from all other individuals. Amy also enjoys spending any free time she has doing outdoor activities like hiking, kayaking, and backcountry camping, and truly believes in the importance of connecting with and spending time in nature.

Amy takes it upon herself to go above and beyond to connect with her clients and gain their trust. This includes learning more about them than just their physical activity backgrounds. It involves understanding their true wants and needs and coming up with a realistic exercise plan that will fit their lifestyle. Amy believes that being active is an important part of living a healthy life and is fully committed to assisting all of her clients in achieving both their short and long term goals in this area.

Amy is a strong and confident voice both in and outside the gym and loves to start each session with a smile!


Bachelor of Kinesiology (B. Kin)
Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Exercise Is Medicine Canada Level 2 (EIMC)
Functional Movement Screen Level 1 (FMSC)

Joe Hewett


Joe Hewett


Joe has been involved in personal training for six years. He became a Certified Strength and Conditioning Specialist in 2011 and graduated with a kinesiology degree from the U of M and CSEP certification in 2012. He continues to take CEU’s to maintain his CSEP and CSCS credentials.

Joe grew up playing hockey, soccer, badminton and golf. In the gym he enjoys an array of activities such as Olympic lifting, sprints, resistance training as well as cycling. During the summer months he enjoys golfing, paint-balling, the occasional bike ride and swimming. During the winter he enjoys badminton, downhill skiing and occasionally hot yoga.

In the gym, Joe’s clients can expect a large repertoire of exercises and drills, as well as a knowledge of the mechanics of each individual exercise. Clients will learn proper lifting and exercise technique, and benefit from Joe’s knowledge of anatomy and muscles movement. They can also expect to learn about nutrition and proper eating habits. Joe is determined and motivated to have his clients reach their goals and is constantly seeking new knowledge in order to get them there.

Joe prides himself on being a creative programmer and having unique workouts. Joe believes that workouts must be fun and enjoyable yet challenging and rewarding. His client’s confidence and progress is a priority. With Joe you’ll get a true professional who is dedicated and committed to having his clients succeed.


Bachelors of Kinesiology (BKin) with distinction
Certified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Certified FMS Level 2 (FMSC)
NCCP Level 2 Olympic Lifting
Bachelors of Commerce (BComm) – honours
Poliquin Biosigniture Modulation Level 1

Evan Kroeker


Evan Kroeker


Evan graduated from the University of Manitoba with a Bachelor of Kinesiology in 2019. He became a certified personal trainer through the Canadian Society for Exercise Physiology (CSEP-CPT) while still in school, where he also gained experience working at the university gym (Active Living Center).

Evan grew up with a love of the outdoors, and spent much of his free time biking, hiking, kayaking, canoeing, camping, and skiing. More recently he has discovered a love of running and you can often find him running in a number of local run clubs, as well as competing in races from 5K’s to ultra-marathons.

He is a strong believer in exercise as preventative medicine, and thinks strength training plays an important role in living a healthy life, allowing for both physical longevity as well as excelling in any physical performance.


Bachelor of Kinesiology, BKin
Certified Personal Trainer, CPT
Heather Haus

Heather Haus

Heather Haus

Heather Haus


Heather graduated in 2012 from the University of Winnipeg with a Bachelor of Science degree in Kinesiology where she studied in the Athletic Therapy stream. Heather continued with her studies and completed the Clinical Exercise Physiology (CEP) certification through the Canadian Society of Exercise Physiology (CSEP) in 2013. In addition to this Heather has been a member of the Manitoba Fitness Council since 2010 and is an active member of the Canadian Kinesiology Association. Heather is always eager to take advantage of professional development opportunities wherever possible, there is always so much to learn in the field of Kinesiology.

Heathers passion for the industry came to light when she was working through her own injuries. As a marathon runner, Heather struggled with many chronic injuries mostly due to a lack of understanding of the importance of a balanced training program which also includes rest. Heather engaged with Athletic Therapy professionals to work through her injuries at which time a resistance training program was introduced. She loved the added benefits of resistance training and she wanted to learn more. Heather traded in her calculator at her job in the corporate world for some textbooks and began her university education. Throughout her studies Heather continued to run marathons and started to dabble in the triathlon world. A true endurance athlete, Heather completed two full Ironman competitions in Penticton and in Wisconsin.

For over a decade Heather has worked with a broad range of clients in clinical, gym, in home, and outdoor settings. Heather helps with sport specific goals, general fitness goals, pre or post injury, or to help prevent or control chronic disease. Heather works hard to give her clients a pleasant, professional, and effective experience. She can’t wait to see you in the gym!


BSc-KIN (Athletic Therapy)
Certified Clinical Exercise Physiologist (CSEP)
Manitoba Fitness Council – Fitness Leader
Rinat M.

Rinat Mirkin

Rinat M.

Rinat Mirkin


Rinat graduated from the University of Manitoba with her Bachelor of Kinesiology in 2021. She became a Personal Training Specialist in 2018 and is currently pursuing certifications through the Canadian Society of Exercise Physiology, as well as the National Strength and Conditioning Association.

Her keen interest to help others find joy through movement and further develop themselves with it has reinforced her decision to pursue her kinesiology degree. From sharing her knowledge of movement and seeing clients’ progress in their health journey, it is important for her to collaborate with allied health professionals to bring the best suited personalized experience for clients.

Rinat is a strong believer that health is multidisciplinary and is beyond just the physical. Creating an inclusive and positive environment in the fitness industry is important for her. Healthy relationships with clients are key factors in enjoyment of a program’s process and its success.

Rinat has a great passion for dancing and performing on stage. Coming from an extensive background of dance, Rinat understands the challenges that come with limitations due to injuries, and commits to provide her best care for individuals as health is a never-ending journey. You can expect to hear tips about proper posture through Rinat’s dancer lens!


Bachelor of Kinesiology (B. Kin)
Certified Personal Trainer (CSEP-CPT)


Can I cancel my membership? Or am I locked in for 12 months?

Should you need to cancel your membership at any time, written notice is required. Please e-mail in order to do so. You will be instructed to fill out a cancelation form and will not be charged a membership fee moving forward. You will not be charged any additional fees but will not be reimbursed for the remainder of the month you cancelled in.

What happens if I cancel my membership but decide that I want a new membership later on?

If you cancel your membership, there will be no fee for doing so, however you will not be reimbursed for the remainder of the month you cancelled in. If you decide to begin a new membership at a later date, you can absolutely do so, however the session time slot you held in your previous membership can not be guaranteed due to demands that may have occurred while you were away. If you are doing extensive travelling or moving to a different location for a large portion of the year that is not within reasonable distance to attend your sessions AND the freeze options would not cover the length of time that you are away, you would likely use this option.

Can I change my membership package option during my current contract?

Yes. Because there are no cancelation fees, you can choose to move up or down the package tiers if you desire. However, doing so will terminate your current contract and you will be entering a new 12-month contract for the new membership package you have chosen.

What happens if I can’t attend my session? Can that missed session be made up later on?

If we are unable to attend a session, we ask that you provide notification at least 24 hours prior to your scheduled workout. We will do our best to accommodate you for a session at a different time or day. A workout that cannot be rescheduled within a reasonable amount of time will not be refunded to your account. Notification given less than 24 hours prior to your scheduled workout will not qualify for a rescheduling opportunity.

I have children that would like to train, how does this work? Do they need to get a membership too?

If you hold a Pure Performance or Pure Lifestyle membership and your child is a student, either in secondary or post-secondary education, you can purchase individual sessions for them at a reduced rate. If your child is no longer participating in secondary or post-secondary education and want to participate in training, they will need to begin a membership contract. *This privilege is not included in the Pure Inspire membership.