Fitness
& Sport Science

Individualized care that is both expert-driven and collaborative, designed to suit your needs, strengthen your abilities, and reach your potential.

Our Commitment

Our commitment to you, is keeping you committed to your health and fitness. We are a facility of kinesiologists all holding a Clinical Exercise Physiology certification. The philosophy and foundation of our gym is built on the highest level of education using the most current knowledge and best practices for developing fitness and health. Our approach for optimizing YOU involves our kinesiologists quarterbacking the integration of our allied health services.

 

Three membership levels to suit your goals and lifestyle

Get more out of your membership with these add-ons

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Freeze Option

Allows members to temporarily place their memberships on hold for up to one month within a twelve-month period. Please refer to the Membership Agreement for the terms of reference.

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Open Gym

“This add-on gives members exclusive access to our fitness facility to perform their own unsupervised workouts between the hours of 11:00am – 3:00pm Monday to Friday. Please review the rules regarding the “open gym” in the Membership Agreement.

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Family Pass

Students, who are immediate family members connected to a Performance or Lifestyle account are eligible in purchasing semi-private workouts at a student rate and are not obligated to purchase a membership.

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Priority Care

Priority access gives all members peace of mind that we will do our very best to provide the services they need in a timely fashion including but not limited to; access to medical services, physiotherapy, massage therapy, psychology, and dietitian.

Daryl Hurrie

Science-Based Performance Strategies

Pure’s Sport Science programming has been engineered to maximize performance while accounting for real life-time restraints. Improve your health, wellness, and enjoyment of training, using scientifically-proven methods matched to your unique physiology, lifestyle, and goals. Daryl Hurrie has been a Sport & Exercise Scientist for over 15 years. He holds a Ph.D. in Applied Health Sciences from the University of Manitoba.

Our Kinesiologists

Blake Wood

Blake Wood

President & CEO
Blake Wood is one of the original founders of Pure Lifestyle Ltd. As President and CEO, Blake oversees the vision and strategy surrounding all programs offered at Pure, with the goal of providing unparalleled client experiences through exceptional healthcare services. From 2013 to present, Blake has worked hard to steer Pure in the direction of a Collaborative Health Facility. Blake received his degree in Kinesiology at the University of Manitoba in 2006 and has worked in the field health and wellness his entire career. He has a passion for proactive health and along with his wife Diane and two children Danica and Nolin continues to lead by example. Starting in 2015 Blake provided three years of service as the Manitoba Provincial Director for the National Strength and Conditioning Association where he led a group of committee members in establishing continuing education opportunities for Kinesiologists and allied health professionals in Manitoba. From 2016-2019 Blake chaired the Academic Advisory Board for the faculty of Kinesiology, Athletic Therapy and Recreation Management at the University of Manitoba.

Education

Bachelors Degree, Exercise and Sports Science (BESS)
Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Level 2 (FMSC)
NCCP Level 1 Olympic Lifting

Accomplishments

Completed 2011 Leadville 100 mountainbike race
Climbed Mount Kilimanjaro
Accomplished climber/scrambler
World Traveller (including Thailand, Africa, South America)
Successful business owner specializing in personal training and endurance sports
President & CEO

Paul Bissonnette

Paul Bissonnette

Manager, Strength & Conditioning

Paul graduated from the University of Manitoba with a Bachelor of Kinesiology in 2012. Paul continued his education by getting his Canadian Society for Exercise Physiologist’s Certified Exercise Physiologist designation (CSEP-CEP) in 2013. In addition, he also completed his Certified Strength and Conditioning Specialist certification from the National Strength and Conditioning Association (NSCA-CSCS) in 2014. However, always eager to learn and provide his clients with the best service, Paul continues to expand his knowledge and stay up to date with current research through continuing education and post-graduate certifications.

A believer in mentorship and continuing education, Paul has made it a priority to mentor students, young professionals and colleagues within the field of health and fitness. As an advisory board member of the Manitoba National Strength and Conditioning Association, he also helps develop and implement continuing education courses for all strength trainers in Manitoba.

A true outdoorsman and adrenaline junkie, Paul enjoys getting away from the busy “city life” by spending time hunting and fishing in the backcountry, snowmobiling and alpine skiing in the winter months, and breathing the fresh air while running. Having been an athlete in competitive hockey, this has given Paul a personal understanding of the importance of sport-specific training and the physiological and physical demand of sport.

A strong believer that exercise is medicine, Paul takes a multidisciplinary approach to training by working closely with allied health professionals such as a physiotherapist, physicians, massage therapists, and registered dietitians.

His mission is to help others achieve their goals and educate them about the benefits of exercise and lifestyle changes. Be warned; Paul is a stickler for proper form but he is also patient and persistent with his clients. He is also known to be very competitive and will never shy away from a gym challenge!

Education

Bachelors of Kinesiology (Bkin)
Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Certified level 2 (FMSC)
Precision Nutrition Certified Level 1 (Pn1)
Certified Pain Free Performance Specialist (PPCS)
NCCP Level 2 Olympic Lifting
EXOS Fitness Specialist Certified
Manager, Strength & Conditioning

Amy Barca

Amy Barca

Kinesiologist

Amy graduated from the University of Manitoba with a Bachelor of Kinesiology in 2015. She then continued her education by completing her Clinical Exercise Physiologist designation (CSEP-CEP) in 2016 and her Certified Strength and Conditioning Specialist (NSCA-CSCS) certification in 2017. On top of this, Amy is also a Level 2 Exercise is Medicine Provider (EIMC) and has completed her Functional Movement Screen Level 2 (FMSC) certification.

Since a very early age, Amy took an interest in strength training to progress her own athletic performance and physical goals. She has always been involved in and enjoys team sports and strongly believes in being a team player on and off the field. Respect in sport and gym environments are of high priority to her. She will always treat clients with the highest regard and expects the same from all other individuals. Amy also enjoys spending any free time she has doing outdoor activities like hiking, kayaking, and backcountry camping, and truly believes in the importance of connecting with and spending time in nature.

Amy takes it upon herself to go above and beyond to connect with her clients and gain their trust. This includes learning more about them than just their physical activity backgrounds. It involves understanding their true wants and needs and coming up with a realistic exercise plan that will fit their lifestyle. Amy believes that being active is an important part of living a healthy life and is fully committed to assisting all of her clients in achieving both their short and long term goals in this area.

Amy is a strong and confident voice both in and outside the gym and loves to start each session with a smile!

Education

Bachelor of Kinesiology (B. Kin)
Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Exercise Is Medicine Canada Level 2 (EIMC)
Functional Movement Screen Level 1 (FMSC)
Kinesiologist

Amy Schappert

Amy Schappert

Kinesiologist

Amy graduated from the University of Ottawa with an Honours Bachelor of Science in Human Kinetics in 2017. In 2018, she became a Clinical Exercise Physiologist through the Canadian Society for Exercise Physiology (CSEP-CEP), then went on to become a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association (NSCACSCS) in 2019. In addition, Amy is also registered through Exercise Is Medicine Canada as a Level 2 Recognized Exercise Professional (2018). She continues to expand her knowledge and keep up to date with current research in the field of physical activity and exercise science through continuing education credits and self study.

Throughout her years spent studying the impact of physical activity and exercise, Amy’s belief in living an active lifestyle only grew stronger. She is passionate in sharing her knowledge of the positive impact that physical activity and exercise has in the prevention and management of chronic disease. Her experience working with clients to develop the basics of functional movement in the gym and to cultivate healthier lifestyle habits has solidified Amy’s belief in the power of movement.

Amy’s sense of adventure keeps her active and pursuing new challenges. She enjoys a diverse array of activities and sports including but not limited to, cross-country skiing, cycling, golfing, hiking, running, snowshoeing, snowboarding, volleyball, and yoga.

Amy’s background as a national-level gymnast helped her develop a high level of determination and commitment. Having set and achieved many of her own goals, she is well acquainted with the hard work and focus required to attain excellence. Those who work with Amy can look forward to an individualized program that is both challenging and rewarding. Her motivational and encouraging training style will help you stay focused and driven towards reaching your full potential. Amy encourages her clients to live a balanced lifestyle that integrates physical activity, healthy eating habits, and a positive mindset designed to improve overall well-being. She believes that by incorporating exercise into your routine, your everyday activities and your greatest adventures may become easier and more enjoyable.

Whether your aim is to reduce pain, prevent injury, improve mood, become stronger, or to improve performance, Amy is dedicated to helping you achieve your goal.

Education

Bachelor of Science in Human Kinetics (BSc HK)
Certified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Exercise Is Medicine Canada Level 2 (EIMC)
Kinesiologist

Joe Hewett

Joe Hewett

Kinesiologist

Joe has been involved in personal training for six years. He became a Certified Strength and Conditioning Specialist in 2011 and graduated with a kinesiology degree from the U of M and CSEP certification in 2012. He continues to take CEU’s to maintain his CSEP and CSCS credentials.

Joe grew up playing hockey, soccer, badminton and golf. In the gym he enjoys an array of activities such as Olympic lifting, sprints, resistance training as well as cycling. During the summer months he enjoys golfing, paint-balling, the occasional bike ride and swimming. During the winter he enjoys badminton, downhill skiing and occasionally hot yoga.

In the gym, Joe’s clients can expect a large repertoire of exercises and drills, as well as a knowledge of the mechanics of each individual exercise. Clients will learn proper lifting and exercise technique, and benefit from Joe’s knowledge of anatomy and muscles movement. They can also expect to learn about nutrition and proper eating habits. Joe is determined and motivated to have his clients reach their goals and is constantly seeking new knowledge in order to get them there.

Joe prides himself on being a creative programmer and having unique workouts. Joe believes that workouts must be fun and enjoyable yet challenging and rewarding. His client’s confidence and progress is a priority. With Joe you’ll get a true professional who is dedicated and committed to having his clients succeed.

Education

Bachelors of Kinesiology (BKin) with distinction
Certified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Certified FMS Level 2 (FMSC)
NCCP Level 2 Olympic Lifting
Bachelors of Commerce (BComm) – honours
Poliquin Biosigniture Modulation Level 1
Kinesiologist

Evan Kroeker

Evan Kroeker

Kinesiologist

Evan graduated from the University of Manitoba with a Bachelor of Kinesiology in 2019. He became a certified personal trainer through the Canadian Society for Exercise Physiology (CSEP-CPT) while still in school, where he also gained experience working at the university gym (Active Living Center).

Evan grew up with a love of the outdoors, and spent much of his free time biking, hiking, kayaking, canoeing, camping, and skiing. More recently he has discovered a love of running and you can often find him running in a number of local run clubs, as well as competing in races from 5K’s to ultra-marathons.

He is a strong believer in exercise as preventative medicine, and thinks strength training plays an important role in living a healthy life, allowing for both physical longevity as well as excelling in any physical performance.

Education

Bachelor of Kinesiology, BKin
Certified Personal Trainer, CPT
Kinesiologist

FAQ

Can I cancel my membership? Or am I locked in for 12 months?

Should you need to cancel your membership at any time, written notice is required. Please e-mail Info@Purewinnipeg.com in order to do so. You will be instructed to fill out a cancelation form and will not be charged a membership fee moving forward. You will not be charged any additional fees but will not be reimbursed for the remainder of the month you cancelled in.

What happens if I cancel my membership but decide that I want a new membership later on?

If you cancel your membership, there will be no fee for doing so, however you will not be reimbursed for the remainder of the month you cancelled in. If you decide to begin a new membership at a later date, you can absolutely do so, however the session time slot you held in your previous membership can not be guaranteed due to demands that may have occurred while you were away. If you are doing extensive travelling or moving to a different location for a large portion of the year that is not within reasonable distance to attend your sessions AND the freeze options would not cover the length of time that you are away, you would likely use this option.

Can I change my membership package option during my current contract?

Yes. Because there are no cancelation fees, you can choose to move up or down the package tiers if you desire. However, doing so will terminate your current contract and you will be entering a new 12-month contract for the new membership package you have chosen.

What happens if I can’t attend my session? Can that missed session be made up later on?

If we are unable to attend a session, we ask that you provide notification at least 24 hours prior to your scheduled workout. We will do our best to accommodate you for a session at a different time or day. A workout that cannot be rescheduled within a reasonable amount of time will not be refunded to your account. Notification given less than 24 hours prior to your scheduled workout will not qualify for a rescheduling opportunity.

I have children that would like to train, how does this work? Do they need to get a membership too?

If you hold a Pure Performance or Pure Lifestyle membership and your child is a student, either in secondary or post-secondary education, you can purchase individual sessions for them at a reduced rate. If your child is no longer participating in secondary or post-secondary education and want to participate in training, they will need to begin a membership contract. *This privilege is not included in the Pure Inspire membership.