Meet The Team

Blake Wood

Blake Wood

President & CEO
Blake Wood is one of the original founders of Pure Lifestyle Ltd. As President and CEO, Blake oversees the vision and strategy surrounding all programs offered at Pure, with the goal of providing unparalleled client experiences through exceptional healthcare services. From 2013 to present, Blake has worked hard to steer Pure in the direction of a Collaborative Health Facility. Blake received his degree in Kinesiology at the University of Manitoba in 2006 and has worked in the field health and wellness his entire career. He has a passion for proactive health and along with his wife Diane and two children Danica and Nolin continues to lead by example. Starting in 2015 Blake provided three years of service as the Manitoba Provincial Director for the National Strength and Conditioning Association where he led a group of committee members in establishing continuing education opportunities for Kinesiologists and allied health professionals in Manitoba. From 2016-2019 Blake chaired the Academic Advisory Board for the faculty of Kinesiology, Athletic Therapy and Recreation Management at the University of Manitoba.

Education

Bachelors Degree, Exercise and Sports Science (BESS)
Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Level 2 (FMSC)
NCCP Level 1 Olympic Lifting

Accomplishments

Completed 2011 Leadville 100 mountainbike race
Climbed Mount Kilimanjaro
Accomplished climber/scrambler
World Traveller (including Thailand, Africa, South America)
Successful business owner specializing in personal training and endurance sports
President & CEO

Jean-François Bérard

Jean-François Bérard

Vice President & Chief Allied Health Officer

Before graduating as a practicing therapist, JF knew that he had to make a difference in his future profession. With a strong passion for his career choice, as well as a true belief in what physiotherapy can bring to those in need, he has proudly integrated his philosophy into Pure Lifestyle. JF practices an ‘off-the-grid’ type of therapy that only uses heat, ice and acupuncture as modalities when deemed necessary. All the methods of intervention revolve around educating clients, hands-on skills, and tailored therapeutic exercise applications. Years later, Pure is now proudly continuing this style of therapy with the help of an amazing team that believes in its effectiveness.

“I love what I do and I am always extremely excited to share that knowledge with someone who cares about helping themselves. It is a privilege and one that I do not take lightly. I also make sure to practice what I preach, and lead by example for my clients.”

Jean-François’ clients will appreciate his incredible attention to detail, starting with a comprehensive assessment, which he believes is the basis of any effective treatment plan. He takes time to educate clients about their injury and treatment plan in order to help them move towards pain free function. Teamwork between the client and therapist throughout the entire process is key and allows for proper progression and recovery.

Education

MClSc – Masters of Clinical Science (Manipulation)
BMR PT – Bachelor of Medical Rehabilitation Physical Therapy
BSc – Bachelor of Sciences
CEP – Certified Exercise Physiologist
FCAMPT – Fellowship of the Canadian Academy of Manipulative Therapists
Assistant in the advanced post-graduate orthopaedic level system
Guest lecturer for advanced exercise principles and application to U of M Masters program
Co-instructor in Running Performance course
Clinic offers student practicum and internships
Presenter at various local, national, and international physiotherapy or exercise conferences
Mentor for physiotherapists seeking to achieve advanced post-graduate orthopaedic standing
Awarded the Joan K. Edwards award in 2013 through the Manitoba Physiotherapy Association in recognition of his outstanding contribution within the first five years of his career in the physiotherapy profession.
Recognized as a Leader in Physiotherapy by the Manitoba Physiotherapy Association in 2015
Awarded the Susan A. McDonald award in 2017 through the Manitoba Physiotherapy Association recognizing physiotherapists in their mid-career who provide inspiration to colleagues by acting as role models for their profession.

Accomplishments

Achieved the rank of second degree black belt in Karate
Completed several ultramarathons from 2016 to present ranging from 50km to 100 miles
Completed 2011 Leadville 100 mountain bike race
Accomplished climber/scrambler
Accomplished adventure racer
Hiking/Trail running/Canoeing
Successful business owner specializing in manual therapy, injury prevention and therapeutic exercise
Vice President & Chief Allied Health Officer

Daryl Hurrie

Daryl Hurrie

Chief Operating Officer / Sport Scientist

For the last decade Daryl Hurrie has helped engineer some of the world’s most awe-inspiring sport performances – right here in Winnipeg. Daryl was previously the Director of Sport Science at an Olympic/ Paralympic training centre for 10 years where he with a multidisciplinary team to deliver integrated services to gifted athletes. Daryl is trained as a sports and exercise scientist, a physiologist and strength coach.

Daryl’s curious disposition, attention to detail, and innovative ideas have made him a highly sought resource for high-performance individuals and organizations. Daryl has travelled as a performance staff member for Triathlon Canada, Soccer Canada, Volleyball Canada, and Wheelchair Basketball Canada to name a few. He has consulted for the Winnipeg Jets, and many National sports organizations resulting in work that led to Olympic performances in Road Cycling, Triathlon, Paratriathlon, Swimming, Rowing, Volleyball, Beach Volleyball, Archery, and Curling.

Daryl is now pleased to bring his vast knowledge and incredible passion to the public, where he helps his local community members accomplish their goals and live their dreams through coaching and presentations on Health, Wellness and Performance.

Daryl currently sits on the board for the National Strength and Conditioning Association of Manitoba (2014-present). He has served on the National Sport Science Sport Medicine Advisory Council (2007-2016), and was appointed an Instructor 1 positions for the Department of Family Medicine at the University of Manitoba (2008-2012) to lead the Exercise Physiology rounds for the Primary Care Sport Medicine Fellowship at Pan Am Clinic.

Education

PhD Applied Health Sciences
MSc Exercise Physiology
Bachelor of Exercise and Sport Science
Canadian Society for Exercise Physiology – Clinical Exercise Physiologist
Canadian Society for Exercise Physiology – Instructor Examiner
Chief Operating Officer / Sport Scientist

Katelyn Bell

Katelyn Bell

Office Manager and Client Experience Manager

Katie graduated from the University of Winnipeg with her Bachelor of Science degree in 2016. After completing her degree, she became TEFL certified and moved to China to teach English to young students. She spent a year in China, and while abroad she developed a passion for hiking, yoga, and experiencing different cultures.

Upon her return to Canada, Katie joined the Pure Lifestyle team. Above all things Katie loves to interact with people. She makes it her goal to ensure the staff and patients feel welcome and a part of the Pure family. Katie is passionate about helping people and for this reason Pure is the perfect fit for her.

Katie is motivated in promoting health and wellness in day to day life and is excited to help guide you with your healthcare journey.

Education

Customer Service Specialist
Bachelor of Science degree (biology), University of Winnipeg
Office Manager and Client Experience Manager

Monique Rivera

Monique Rivera

Office Administrator and Customer Service Specialist

Monique joined the Pure Lifestyle team in 2015 with over 5 years of customer service experience. She graduated in 2015 with a diploma in Medical Office Assisting from Herzing College. A born and raised Winnipeger, she enjoys attending Jets and Goldeyes games in the summer time. On her spare time she dedicates herself to teaching Spanish dance, performing for Folklorama, traveling, and spending time with family and friends.

Her customer service experience ensures that every patient feels welcome and comfortable! If you have any questions or concerns, do not hesitate to ask Monique!

Education

Customer Service Specialist
Medical Office Assistant Diploma, Herzing College
Office Administrator and Customer Service Specialist
Inah Ortiz

Inah Ortiz

Inah Ortiz

Inah Ortiz

Office Administrator and Customer Service Specialist

Inah finished Administrative Professional at Robertson College and has been working in the administrative field for 5 years. Her customer service experience ensures that every client feels welcome and satisfied at Pure. She loves watching movies and hanging out with her family and friends during her spare time. Inah is committed to excellence in service and looks forward to meeting and helping you in any way that she can!

Education

Administrative Professional Diploma, Robertson College
Office Administrator and Customer Service Specialist
Pure Lifestyle team member - Dianna Cholod

Dianna Cholod

Pure Lifestyle team member - Dianna Cholod

Dianna Cholod

Rehabilitation Coordinator

Dianna brings more than 38 years of extensive experience, knowledge, education and training working in the field of disability management. Included in her industry work, she has 10 years of experience in the area of mediation and personal injury appeals. Dianna is known for her wealth of knowledge, high standards, compassion, thoughtful and kind demeanor. She has developed and fostered many relationships with health care professionals and insurance providers.

Dianna believes in a multidisciplinary approach and team collaboration to fully support the wellness of injured clients. She promotes a proactive approach to rehabilitation in order to improve functional recovery. Dianna is a compassionate person who strives to support concerns related to both emotional and physical difficulties while clients recover from their injuries.

Throughout her career, Dianna has attended numerous conferences, symposiums and workshops throughout Canada and has been an active member on many committees. Most notably she was a member involved in developing an Advocacy Program at the Health Science’s Centre for those with acquired brain injuries. Currently she is a committee member with the IERHA’s Local Health Improvement Group. This committee’s purpose is to enhance patient and public participation in health care planning and decision making so that users of the system have a voice in shaping the services and policies that affect their lives.

In her spare time, Dianna enjoys an active lifestyle at the cottage with biking, kayaking, hiking and snowshoeing. Outside of lake life, she enjoys spin classes, curling, golfing and playing pickleball.

Education

Certificate - Applied Counselling- U of M
Certificate -Rehabilitation Case Management -U of M
Certificate - Corporate Supervision- U of W
Certificate – Rehabilitation for Acquired Brain Injury – Brock University
Training: Ethics, Privacy & Access, PHIA, FIPPA, Labour Relations, Respectful Workplace, Traumatic Brain Injuries and Patient Outcomes, CPR/first aid.
Rehabilitation Coordinator

Paul Bissonnette

Paul Bissonnette

Manager, Strength & Conditioning

Paul graduated from the University of Manitoba with a Bachelor of Kinesiology in 2012. Paul continued his education by getting his Canadian Society for Exercise Physiologist’s Certified Exercise Physiologist designation (CSEP-CEP) in 2013. In addition, he also completed his Certified Strength and Conditioning Specialist certification from the National Strength and Conditioning Association (NSCA-CSCS) in 2014. However, always eager to learn and provide his clients with the best service, Paul continues to expand his knowledge and stay up to date with current research through continuing education and post-graduate certifications.

A believer in mentorship and continuing education, Paul has made it a priority to mentor students, young professionals and colleagues within the field of health and fitness. As an advisory board member of the Manitoba National Strength and Conditioning Association, he also helps develop and implement continuing education courses for all strength trainers in Manitoba.

A true outdoorsman and adrenaline junkie, Paul enjoys getting away from the busy “city life” by spending time hunting and fishing in the backcountry, snowmobiling and alpine skiing in the winter months, and breathing the fresh air while running. Having been an athlete in competitive hockey, this has given Paul a personal understanding of the importance of sport-specific training and the physiological and physical demand of sport.

A strong believer that exercise is medicine, Paul takes a multidisciplinary approach to training by working closely with allied health professionals such as a physiotherapist, physicians, massage therapists, and registered dietitians.

His mission is to help others achieve their goals and educate them about the benefits of exercise and lifestyle changes. Be warned; Paul is a stickler for proper form but he is also patient and persistent with his clients. He is also known to be very competitive and will never shy away from a gym challenge!

Education

Bachelors of Kinesiology (Bkin)
Certified Exercise Physiologist (CEP)
Certified Strength and Conditioning Specialist (CSCS)
Functional Movement Screen Certified level 2 (FMSC)
Precision Nutrition Certified Level 1 (Pn1)
Certified Pain Free Performance Specialist (PPCS)
NCCP Level 2 Olympic Lifting
EXOS Fitness Specialist Certified
Manager, Strength & Conditioning

Amy Barca

Amy Barca

Kinesiologist

Amy graduated from the University of Manitoba with a Bachelor of Kinesiology in 2015. She then continued her education by completing her Clinical Exercise Physiologist designation (CSEP-CEP) in 2016 and her Certified Strength and Conditioning Specialist (NSCA-CSCS) certification in 2017. On top of this, Amy is also a Level 2 Exercise is Medicine Provider (EIMC) and has completed her Functional Movement Screen Level 2 (FMSC) certification.

Since a very early age, Amy took an interest in strength training to progress her own athletic performance and physical goals. She has always been involved in and enjoys team sports and strongly believes in being a team player on and off the field. Respect in sport and gym environments are of high priority to her. She will always treat clients with the highest regard and expects the same from all other individuals. Amy also enjoys spending any free time she has doing outdoor activities like hiking, kayaking, and backcountry camping, and truly believes in the importance of connecting with and spending time in nature.

Amy takes it upon herself to go above and beyond to connect with her clients and gain their trust. This includes learning more about them than just their physical activity backgrounds. It involves understanding their true wants and needs and coming up with a realistic exercise plan that will fit their lifestyle. Amy believes that being active is an important part of living a healthy life and is fully committed to assisting all of her clients in achieving both their short and long term goals in this area.

Amy is a strong and confident voice both in and outside the gym and loves to start each session with a smile!

Education

Bachelor of Kinesiology (B. Kin)
Clinical Exercise Physiologist (CSEP-CEP)
Certified Strength and Conditioning Specialist (NSCA-CSCS)
Exercise Is Medicine Canada Level 2 (EIMC)
Functional Movement Screen Level 1 (FMSC)
Kinesiologist

Amy Schappert

Amy Schappert

Kinesiologist

Amy graduated from the University of Ottawa with an Honours Bachelor of Science in Human Kinetics in 2017. In 2018, she became a Clinical Exercise Physiologist through the Canadian Society for Exercise Physiology (CSEP-CEP), then went on to become a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association (NSCACSCS) in 2019. In addition, Amy is also registered through Exercise Is Medicine Canada as a Level 2 Recognized Exercise Professional (2018). She continues to expand her knowledge and keep up to date with current research in the field of physical activity and exercise science through continuing education credits and self study.

Throughout her years spent studying the impact of physical activity and exercise, Amy’s belief in living an active lifestyle only grew stronger. She is passionate in sharing her knowledge of the positive impact that physical activity and exercise has in the prevention and management of chronic disease. Her experience working with clients to develop the basics of functional movement in the gym and to cultivate healthier lifestyle habits has solidified Amy’s belief in the power of movement.

Amy’s sense of adventure keeps her active and pursuing new challenges. She enjoys a diverse array of activities and sports including but not limited to, cross-country skiing, cycling, golfing, hiking, running, snowshoeing, snowboarding, volleyball, and yoga.

Amy’s background as a national-level gymnast helped her develop a high level of determination and commitment. Having set and achieved many of her own goals, she is well acquainted with the hard work and focus required to attain excellence. Those who work with Amy can look forward to an individualized program that is both challenging and rewarding. Her motivational and encouraging training style will help you stay focused and driven towards reaching your full potential. Amy encourages her clients to live a balanced lifestyle that integrates physical activity, healthy eating habits, and a positive mindset designed to improve overall well-being. She believes that by incorporating exercise into your routine, your everyday activities and your greatest adventures may become easier and more enjoyable.

Whether your aim is to reduce pain, prevent injury, improve mood, become stronger, or to improve performance, Amy is dedicated to helping you achieve your goal.

Education

Bachelor of Science in Human Kinetics (BSc HK)
Certified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Exercise Is Medicine Canada Level 2 (EIMC)
Kinesiologist

Joe Hewett

Joe Hewett

Kinesiologist

Joe has been involved in personal training for six years. He became a Certified Strength and Conditioning Specialist in 2011 and graduated with a kinesiology degree from the U of M and CSEP certification in 2012. He continues to take CEU’s to maintain his CSEP and CSCS credentials.

Joe grew up playing hockey, soccer, badminton and golf. In the gym he enjoys an array of activities such as Olympic lifting, sprints, resistance training as well as cycling. During the summer months he enjoys golfing, paint-balling, the occasional bike ride and swimming. During the winter he enjoys badminton, downhill skiing and occasionally hot yoga.

In the gym, Joe’s clients can expect a large repertoire of exercises and drills, as well as a knowledge of the mechanics of each individual exercise. Clients will learn proper lifting and exercise technique, and benefit from Joe’s knowledge of anatomy and muscles movement. They can also expect to learn about nutrition and proper eating habits. Joe is determined and motivated to have his clients reach their goals and is constantly seeking new knowledge in order to get them there.

Joe prides himself on being a creative programmer and having unique workouts. Joe believes that workouts must be fun and enjoyable yet challenging and rewarding. His client’s confidence and progress is a priority. With Joe you’ll get a true professional who is dedicated and committed to having his clients succeed.

Education

Bachelors of Kinesiology (BKin) with distinction
Certified Exercise Physiologist (CEP)
Certified Strength & Conditioning Specialist (CSCS)
Certified FMS Level 2 (FMSC)
NCCP Level 2 Olympic Lifting
Bachelors of Commerce (BComm) – honours
Poliquin Biosigniture Modulation Level 1
Kinesiologist

Evan Kroeker

Evan Kroeker

Kinesiologist

Evan graduated from the University of Manitoba with a Bachelor of Kinesiology in 2019. He became a certified personal trainer through the Canadian Society for Exercise Physiology (CSEP-CPT) while still in school, where he also gained experience working at the university gym (Active Living Center).

Evan grew up with a love of the outdoors, and spent much of his free time biking, hiking, kayaking, canoeing, camping, and skiing. More recently he has discovered a love of running and you can often find him running in a number of local run clubs, as well as competing in races from 5K’s to ultra-marathons.

He is a strong believer in exercise as preventative medicine, and thinks strength training plays an important role in living a healthy life, allowing for both physical longevity as well as excelling in any physical performance.

Education

Bachelor of Kinesiology, BKin
Certified Personal Trainer, CPT
Kinesiologist

Steve Moerman

Steve Moerman

Manager, Physiotherapy

Steve completed his Bachelor of Science from the University of Manitoba in 2008, and then went on to complete his Bachelor of Medical Rehabilitation (PT) in 2013 also from the University of Manitoba. As a student he found his passion in orthopaedics, sports physiotherapy and advanced exercise. With 5 years of personal training experience, Steve thrives in the gym atmosphere that Pure provides.

“I have always had a passions for health, wellness and fitness. I love how at Pure we have bridged the gap between physiotherapy and fitness training. The two go hand in hand and I believe it is the future of our profession.”

In 2018 Steve completed a Master’s of Clinical Science in Advanced Health Care Practice (Manipulative Therapy) from the University of Western Ontario where he also became a Fellow of the Canadian Academy of Manipulative Therapists. Since then Steve has developed a passion for evidenced based practice and leadership within the physiotherapy profession.

Steve is extremely hard working, and takes pride in all the he puts his hands to. He loves the different opportunities that a career as a physiotherapist offers and is committed to lifelong learning.

Education

MClSc – Masters of Clinical Science in Advanced Health Care Practice
BMR PT – Bachelor of Medical Rehabilitation in Physical Therapy
BSc – Bachelor of Science
Functional Movement Screen Level 1 (FMS)
Licensed in Acupuncture
NCCP Level 2 Olympic Lifting
FCAMPT – Fellow of the Canadian Academy of Manipulative Therapists
CCMI Certified Therapist

Interests

Wakeboarding
Snowboarding
Volleyball
Bodybuilding
Camping, fishing, hiking
Carpentry and home renovations

Accomplishments

Board member of the National Orthopaedic Division Executive - 2018-2020
Awarded the Joan K. Edwards award in 2018 through the Manitoba Physiotherapy Association in recognition of his outstanding contribution to the profession within the first five years of his career
Assistant in the advanced postgraduate orthopaedic level system
Guest lecturer for Sport Physiotherapy Canada - MB Section
Co-founder of @strengthphysios who lecture to CrossFit gyms on injury prevention and performance enhancement
Clinical Instructor for University of Manitoba Physiotherapy students
Board member of the MB-Section of Sport Physiotherapy Canada 2010-2017
Manager, Physiotherapy

Aynsley Walker

Aynsley Walker

Physiotherapist

Aynsley comes from a very active family and has participated in sports all her life. After numerous trips to the physiotherapist for various injuries, she realized her deep interest in the field of physiotherapy. She graduated from the University of Manitoba with a Bachelor of Medical Rehabilitation (PT) degree in 2008 and has worked in private practice treating a wide range of orthopaedic conditions since. She is passionate about physiotherapy and loves helping people return to their pre-injury condition, or better!

“I can relate to the setbacks an injury can cause. It is extremely rewarding to help clients return to training and reach their goals.”

Aynsley is very dedicated to the profession of physiotherapy. She is committed to continuing her education through advanced exercise, manual therapy, and acupuncture courses, as well as mentoring students who are beginning their careers. She is enthusiastic, personable and loves the problem-solving component of her job. She believes that no two injuries are exactly the same and is committed to tailoring a customized treatment plan that includes exercise rehabilitation combined with manual therapy to meet each client’s individual needs and goals.

Education

BMR PT – Bachelor of Medical Rehabilitation in Physical Therapy
Functional Movement Screening Level 1+2 (FMS)
Licensed in Acupuncture (CAFCI)
Work Hardening and Conditioning Training
Orthotics Training
Mentor for Physical Therapy Students
Examiner for the Canadian Physiotherapy Competency Exam

Interests

Running
Golf
Tennis
Yoga
Pilates
Roller Blading
Cycling
Physiotherapist

Maryline Lord

Maryline Lord

Physiotherapist

Maryline graduated from the University of Manitoba with a Bachelor of Medical Rehabilitation (PT) in 2011. Since then she has worked in private practice as well as a brief period in stroke and brain injury rehabilitation. Maryline has also been a team physiotherapist for the St. Vital Mustangs football team and the Manitoba Fearless women’s tackle football team as well as covering various other sporting events including the Roar of the Rings Curling Olympic Trials.

Growing up in the active community of Falcon Lake since she was 10, Maryline was involved with many different outdoor activities. These included biathlon, cross-country running, snowshoeing, cycling and snowboarding. It was her love of physical activity combined with her own experience as a client that made her decide to become a physiotherapist.

Maryline finds it so fulfilling to see her clients progress through injury, and how much physiotherapy can enhance their quality of life. She is passionate about sharing her knowledge of exercise and rehabilitation, as well as providing hands-on therapy to help her clients achieve their goals and participate actively in all aspects of life.

Education

BMR PT – Bachelor of Medical Rehabilitation in Physical Therapy
Functional Movement Screening Level 1+2 (FMS)
Selective Functional Movement Assessment Level 1 (SFMA)
Licensed in Acupuncture (CAFCI)
Orthotics Training
Mentor for Physical Therapy Students

Interests

Ultimate
Cross-Country Skiing
Soccer
Yoga
Horseback riding
Snowboarding
Fishing/hunting
Camping
Physiotherapist

Quinn Taylor

Quinn Taylor

Physiotherapist

Quinn took a relatively circuitous route to becoming a physiotherapist. As a business student at UBC, he spent most of his days dreaming of playing ultimate, his first true athletic passion. Quinn has had an accomplished ultimate career, playing for junior team Canada and a variety of national caliber teams at the junior, university, and club level, including Winnipeg’s General Strike.

When Quinn realized that his future did not involve sitting behind a desk, he chose to forgo law school and instead direct his energy towards studying human movement. Quinn became a respected CrossFit and Olympic weightlifting coach, and graduated from the University of Manitoba with a Master of Physical Therapy in 2016.

Quinn’s energy and passion for teaching allow him to fit right in with the established team at Pure Lifestyle. He continues to pursue further education in manual therapy and advanced exercise progression, and is an active member of the Sport Physiotherapy Manitoba executive committee.

Quinn strives to practice what he preaches, and when not treating clients he can be found practicing the movements he prescribes. Outside of the gym, he enjoys exploring parks and trails around the province, spending time with family, and coaching weightlifters at local competitions.

Education

MPT - Master of Physiotherapy (Manitoba, 2016)
BCom - Bachelor of Commerce (UBC, 2010)
CrossFit L1 Trainer
NCCP Olympic Weightlifting Level 1 Certified Coach and Level 2 Technical Trained

Interests

Loves to travel, hike, camp, do yoga, and get outside of his comfort zone!

Accomplishments

Completed an Olympic triathlon (Vancouver, 2013) Hiked the Haute Route from France to Switzerland Won two national ultimate championships while living in Australia, and a silver for team Canada
Physiotherapist

Russ Horbal

Russ Horbal

Physiotherapist

A recognizable face in the physiotherapy community, Russ brings more than 40 years of sports medicine and rehabilitation experience to our team. He has a wealth of clinical and educational experience in caring for musculoskeletal injuries – particularly conditions of the foot and ankle. He has a passionate commitment to helping patients “make themselves better” and is dedicated to bringing leading-edge, evidence-based orthopaedic and sports medicine treatment options to both patients and professionals.

Russ was one of the founding partners and clinic co-directors of the Sports Physiotherapy Centre at the Pan Am Clinic. Today, when not treating patients at Pure, he serves as an instructor in the Department of Physical Therapy in the College of Rehabilitation Sciences, Rady Faculty of Health Sciences at the University of Manitoba.

Russ believes strongly in the importance of continuing education and provides educational opportunities to fellow therapists through professional development events, conferences and workshops.

Russ greatly values giving back to the amateur sports community and has spent his life volunteering at local, provincial, national and international levels. (He can’t forget high school sports, junior football and hockey and university athletics – the places he planted his volunteering roots!) Lifetime highlights include being part of the Canadian Medical Team for three Olympic Games and numerous Pan American and World University Games. Russ served as Medical Services Coordinator for many local international-scale events like the ’99 Pan Am Games, ’99 World Junior Hockey Championships, Briers and World Curling Championships, Manitoba Marathons and PGA Tour Canada Players Cup.

In addition to his volunteerism, Russ has been involved in professional sports – first as an assistant trainer for the Winnipeg Blue Bombers and later as head trainer for the Winnipeg Jets. He is presently the Physiotherapy Consultant for the Winnipeg Goldeyes Baseball Club and the Winnipeg Jets Hockey Club.

Russ actively gives back to his profession. He has sat on various physiotherapy and sports medicine related committees and boards locally, provincially and nationally. He is also the Past President of the Sports Medicine Council of Manitoba. Russ presently sits on the Sport Manitoba Concussion Steering Committee. Russ is a mentor and national examiner in the Education Committee of the Sport Physiotherapy Division of the Canadian Physiotherapy Association.

For his lifelong commitment to the profession, Russ was recognized by the Manitoba Physiotherapy Association by being awarded the Susan A. Macdonald Memorial Award in recognition of outstanding contributions, perpetuating excellence and positively influencing others towards higher levels of achievement in the physiotherapy profession. He was also awarded the Sport Physiotherapy Canada – Manitoba Membership Award that acknowledges contributions to the Sport Physiotherapy Community. Similarly, Russ received the Manitoba Athletic Therapy Association – Chuck Badcock Special Recognition Award in for outstanding contribution to the profession of Athletic Therapy.

“I am excited to have the opportunity to be part of the dynamic team at Pure Lifestyle. Their mission to provide thorough and evidence-based care through quality assessments and treatments and ongoing training and education completely matches my lifelong philosophy. My hope is to complement their team with my experience and passion.”

Education

BMR.PT – Bachelor of Medical Rehabilitation in Physical Therapy (Manitoba/83)
BPE – Bachelor of Physical Education (Manitoba/77)
ED(cert.) – Education Certificate (Brandon/78)
CAT.(c) – Certified Athletic Therapist
Diploma – Sport Physiotherapy
Registered International Sport Physical Therapist (RISPT)
Licensed in Acupuncture
Certified Sports First Responder
Physiotherapist

Sitha Soung

Sitha Soung

Physiotherapist

Sitha graduated from the University of Manitoba with his Bachelor of Kinesiology – Athletic Therapy degree in 2015 and continued on to complete his Masters in Physical Therapy in 2017.

During his studies, Sitha developed a keen interest in integrating principles of exercise and sports performance into individualized rehabilitation plans to help his clients return to function with an improved quality of life!

Sitha brings with him extensive experience working with athletes of all ages and skill levels. Over the years, Sitha has worked with the Manitoba Soccer Association Provincial soccer team, Bison’s football and soccer programs, and currently covers many Winnipeg high school football games. In addition, Sitha has covered a variety of international, national and provincial competitions in volleyball, baseball, triathlon, tennis, hockey, taekwondo, rugby, gymnastics, basketball, ultimate and golf.

Sitha’s commitment to quality care and active-based rehabilitation aligns perfectly with the philosophy at Pure Lifestyle. As a lifelong learner, Sitha is continually looking to advance his skills in manual therapy and advanced exercise and enjoys giving back to his profession by volunteering at the CoRS Open House, Siloam Mission, the Department of Physical Therapy’s MMI’s, and the WRHA Mobile Falls Clinics. In addition, Sitha is an active member of the Manitoba Physiotherapy Association’s Professional Development and Sport Physiotherapy committees.

“I am blessed and honoured to be given the opportunity to join the Pure Lifestyle team and to work alongside professionals who I consider to be leaders in our field. I strive to uphold the same quality of client-centered care to help our clients safely return to sport, work and function!”.

Education

Bachelor of Science in Athletic Therapy (BSc)
Master of Physiotherapy (MPT)
Certified Athletic Therapist (CAT(c))
Certified Personal Trainer (CSEP-Cpt)
Licensed in Acupuncture (A & S)
Physiotherapist

Matthew Short

Matthew Short

Physiotherapist

Matthew graduated from the University of Manitoba with a Bachelor of Kinesiology degree in 2017, then went on to complete his Master’s of Physical Therapy Degree in 2019 also at the U of M.

Growing up, Matt competed in various sports including volleyball, basketball, golf, baseball, badminton, and soccer, but it was the sport of ice hockey that he excelled at. He competed at the provincial level in Manitoba and has also worked as a goaltending coach for various organizations throughout Manitoba and Saskatchewan. It was through hockey that he was first exposed to physiotherapy, as he sought physio services for many years due to a congenital hip condition.

Matt also brings several years of experience working as a strength and conditioning coach in multiple gyms throughout Winnipeg, including the University of Manitoba Bison’s weight room. It was in these positions that he developed knowledge and proficiency related to exercise prescription for various populations. This background experience has fostered Matt’s preference for an active-based rehabilitation approach to help clients return to, or surpass their previous level of functioning, and it aligns perfectly with Pure Lifestyle’s approach to care.

Matt believes strongly in the importance of continuing education and being a lifelong learner. He loves to regularly listen to podcasts and audiobooks relating to physiotherapy, exercise, nutrition and social psychology. He also plans to pursue further education and certifications relating to manual therapy, advanced exercise prescription, pain science and acupuncture. Along with some of the other Pure Lifestyle staff, Matt is an active member of the Sports Physiotherapy Manitoba executive committee and is excited to participate in its duties for the years to come.

Matt’s philosophy for care is straightforward: provide clients with the tools and education that will help them take control of their health, manage their injuries and gain confidence in moving.

Education

Master of Physical Therapy (MPT)
Bachelor of Kinesiology (B.Kin)
Certified Strength and Conditioning Specialist (CSCS)
Physiotherapist
Jessica Peters

Jessica Peters

Jessica Peters

Jessica Peters

Physiotherapist

Jessica graduated at the top of her class from the University of Manitoba with her Masters of Physical Therapy in 2016. She also has a Bachelor of Science in Kinesiology from the University of Waterloo. Jessica worked as a Kinesiologist at a rehabilitation centre before starting her Physiotherapy degree. Since graduating, Jessica has worked in outpatient physiotherapy and has experience treating a variety of orthopedic conditions.

Jessica has always lived an active lifestyle. She grew up playing many different sports including cross-country running and track, soccer, figure skating, badminton and volleyball. Nowadays, Jessica enjoys going to the gym and taking hiking trips with her husband all over the world! Jessica’s desire to work with people combined with her love of physical activity is what drew her toward becoming a Physical Therapist.

Jessica uses a client-centered approach that involves a combination of a comprehensive exercise program, education and manual therapy to assist patients in achieving their desired goals. Jessica’s focus is on empowering clients so that they can take control of their injury/condition. Jessica is also certified in acupuncture. Jessica is excited to take further courses in manual therapy and to pursue education in pelvic health.

Education

Master of Physiotherapy (MPT)
Bachelor of Science in Kinesiology (BKin)
Licensed in Acupuncture
Physiotherapist

Jayme Evans

Jayme Evans

Massage Therapist

Jayme completed her Bachelor of Science from University of Winnipeg in Athletic Therapy, completing her certification in 2010. She then went on to complete her Massage Therapy at the Massage Therapy College of Manitoba.

Growing up, Jayme was always involved in sports. She has worked and volunteered with St. Paul’s High School football, hockey, soccer, and basketball, as well as with provincial football and lacrosse, and professional musicians. She has also volunteered with the Winnipeg Jets and recently finished working with Cirque du Soleil. Jayme previously worked with the Winnipeg Blue Bombers as a student in Athletic Therapy, and then as a Massage Therapist following her graduation.

Education

Certified Athletic Therapist (CAT[C])
Advance Registered Massage Therapist (Adv. RMT)
Certified Sport First Responder

Interests

Camping Hiking Yoga Running
Massage Therapist

Blake Zimmerman

Blake Zimmerman

Massage Therapist

Blake Zimmerman graduated from Wellington College of Remedial Massage Therapies in 2016. Blake’s love for the body and movement, originally came from her love of dance, however, her love for massage therapy began two weeks into massage therapy while learning medical terminology. Blake sees everyone as a puzzle and feels a small victory finding each puzzle piece. Using a variety of massage techniques, each treatment plan is designed based on the client’s specific wants and needs and is always changing depending on what is needed during each visit. Blake loves to treat problems and find the source but also believes in the benefits of relaxation massage when it is therapeutically necessary.

Education

Registered Massage Therapist
Spa therapy and treatments
Aroma therapy
Fascial integration
Reflexology
Visceral manipulation

Interests

Dance Flute Camping with her dogs Hiking in BC with family Learning new things Listening to stories
Massage Therapist
Felicia Garcia

Felicia Garcia

Felicia Garcia

Felicia Garcia

Massage Therapist

Felicia didn’t always know she wanted to be an RMT but always knew she was meant to help people. After high school, she attended the University of Manitoba where she achieved a Bachelor of Arts degree in Psychology. She worked in the mental health sector, helping people living with addictions, developmental delays, and people who have experienced homelessness. While she found this rewarding, Felicia felt like she needed to help people in a more physical way.

Felicia began working alongside other massage therapists as a receptionist and soon fell in love with the profession. She received treatments and noticed huge improvements in her activities and daily living. The massage therapists she met were so passionate about their role in health care that Felicia felt inspired to pursue Massage Therapy as well. Felicia completed her studies at Wellington College for Remedial Massage Therapies in June of 2020. She is passionate about the work she does and feels honoured to contribute to the health of others. Felicia strongly believes in an integrated approach in achieving any health related goal. She respects and appreciates the work of her colleagues and will always make sure her clients are receiving the best care possible.

Along with massage, Felicia loves being active. Activities she enjoys include ringette, olympic weightlifting, soccer, boxing, and hiking.

Education

Wellington College for Remedial Massage Therapies Diploma in 2020
Pre and Post Sports Event Massage
Cranial and Sacral Palpation and Treatment
CPR for Health Care Provider Level C
University of Manitoba Bachelor of Arts Degree in 2016
Massage Therapist

Marieke Breakey

Marieke Breakey

Registered Dietitian

Marieke graduated from the University of Manitoba with a Bachelor Science in Human Nutritional Sciences. During university, she developed an interest in sport nutrition, and completed the Intensive Sport Nutrition Course through Dietitians of Canada in 2011. Marieke became a Registered Dietitian after completing a Dietetic Internship with Manitoba Partnership Dietetic Education Program in 2011. She is also an active member of the Manitoba Sport Nutrition Network.

Marieke has worked with a wide variety of clients from recreational to provincial level athletes as well as those looking to get back to exercise and healthy eating for the first time in years.

Marieke also provides nutrition programming for students in Canada’s Royal Winnipeg Ballet School program. She also has over 7 years of clinical nutrition experience in rehab, medicine, surgery and intensive care, with knowledge of various chronic diseases and gastrointestinal disorders.

Marieke’s approach to nutrition counselling is far from being the “food police”. She believes eating should be enjoyable and focuses on eating whole foods rather than counting calories. She also loves wading through the hype of fad diets and using evidenced-based strategies for improving wellness.

Education

Bachelor of Science in Human Nutritional Sciences
Manitoba Partnership Dietetic Education Program
Registered Dietitian
Renee Raban

Renée Raban

Renee Raban

Renée Raban

Registered Dietitian
Renée Raban graduated from the University of Manitoba with a Bachelor of Science in Human Nutritional Sciences in 2008. She then completed a Dietetic Internship through the Manitoba Partnership Dietetic Education Program and received her Registered Dietitian (RD) designation in 2009. She has been practicing as a dietitian since then, in both a clinical setting as well as in private practice. In 2011 she completed the Intensive Sport Nutrition Course through Dietitians of Canada and has sat on the Manitoba Sport Nutrition Network for several years. Renée is able to provide nutrition services in both English and French. Renée is passionate about helping people achieve optimal nutrition for health and wellness. She has extensive experience in working with clients to optimize surgery outcomes and recovery as well as to enhance performance in sport and to achieve healthy, lasting weight loss. Renée works with clients to develop an individualized plan to assist them in achieving their goals. She provides clients with the tools and resources to help them successfully make healthy, long-term dietary changes.
Registered Dietitian

Dr. Richard Rusk

Dr. Richard Rusk

Clinical Physician

Dr. Rusk started his training in South Africa as a veterinarian at the University of Pretoria.  After graduation, he came to rural Canada for an adventure and has been here ever since.  He lived in rural Alberta and Manitoba for 8 years practicing as a cattle veterinarian before moving to Winnipeg to do his medical degree.

Dr. Rusk trained in Preventative and Family Medicine at the University of Manitoba for medical school and residency.  He completed the Public Health and Preventative Medicine residency, with a focus on primary and secondary prevention of infectious and chronic diseases.

Dr Rusk has worked in Concordia Emergency Department, community family practice and with the Ministry of Health focusing on developing preventative programs and addressing the emergence of infectious diseases.  He has also been instrumental in advancing the One Wellness framework and concept that focuses on the wellness of humans and animals and takes into consideration the health of the environment.

He is very passionate about his career which he demonstrates by sharing his knowledge and expertise by teaching medical students and residents on the benefits of focusing upstream with prevention before disease. He too believes in a multidisciplinary approach and collaborates with physiotherapists, athletic therapists, kinesiologists and teaches continuing education courses in Manitoba and Canada.

Dr. Rusk strives to provide and expand Preventative Medicine in Manitoba. He believes that patients can prevent many conditions through careful consideration to their nutritional and mental diet, through participating in physical and social activities, and thus preventing disease and promoting wellbeing. Through the multi-disciplinary team of Pure Wellness, we have a unique opportunity to improve each and everyone that participates in care from this team.

In his spare time, he has competed for Canada in the Age Group World Triathlon championships, has bicycled to Everest base camp and has run the Hypothermic Half Marathon as only a true Manitoban could.

Education

Community and Family Preventative Medicine Physician
Bachelor of Veterinary Science (BVSc)
Medical Doctor (MD)
Certificant of the College of Family Physicians (CCFP)
Diploma of American Board of Preventative Medicine (Dip ABPM)
Masters of Public Health (MPH)
Clinical Physician

Dr. Matthew Katz

Dr. Matthew Katz

Sports Medicine Physician

Dr. Katz is a locally trained physician, specializing in sport and exercise medicine. He completed his medical school training at the University of Manitoba in 2015. After completing his family medicine training at the University of Manitoba, Dr. Katz went onto obtain a certificate of added competence in sport and exercise medicine from the University of Manitoba and Legacy Sport Medicine Clinic.

Dr. Katz currently is employed at Pure Lifestyle, Legacy Sport Medicine and Pine Falls Primary Health Clinic where he focuses on patient with common musculoskeletal conditions such as rotator cuff disease and osteoarthritis. He also is one of the consulting physicians for FC Valour of the Canadian Premier League.

Education

Bachelor of Sciences, University of Winnipeg, BSc
Doctor of Medicine, 2016, University of Manitoba, MD
Certificant of the Family of College Physicians, CFPC
Certificate of Added Competence 2019, Sport and Exercise Medicine
Sports Medicine Physician
Katrice Kazmerik

Dr. Katrice Kazmerik

Katrice Kazmerik

Dr. Katrice Kazmerik

Family Medicine Physician

Dr. Katrice Kazmerik graduated from Biosystems Engineering at the University of Manitoba in 2014 completing a biomedical specialization, then going on to pursue medicine. She completed both medical school and a Family Medicine residency in Winnipeg and included placements in northern Manitoba, Nova Scotia and a medical mission to the Philippines. She has incorporated an Integrative Medicine in Residency program remotely through the University of Arizona, Andrew Weil Center for Integrative Medicine to further appreciate the breadth of medicine. Dr. Kazmerik enjoys working with patients of all ages, and has particular interest in women’s health and geriatric care.

Outside of medicine, Dr. Kazmerik prioritizes spending time with family and friends, and is often outdoors enjoying the lake, fishing, running, swimming or skiing in the winter time.

Family Medicine Physician
Dr. Ian Burron

Dr. Ian Burron

Dr. Ian Burron

Dr. Ian Burron

Occupational Medicine Physician
Occupational Medicine Physician

Dr. Chad Graves

Dr. Chad Graves

Psychologist

Dr. Chad Graves received his Ph.D. in Clinical Psychology from the University of Manitoba and completed his clinical internship training at the Student Counselling Centre in Winnipeg, Manitoba. He employs an integrative approach to psychotherapy, combing elements from Client-Centered, Cognitive-Behavioral, Narrative, and Gottman psychotherapy. He also incorporates the principles of Ericksonian philosophy into his work. Dr, Graves applies techniques from these various models of psychology in a flexible, tailored manner depending on his client’s needs and preferences. In working with his clients, he adopts a strength based, solution focus with an emphasis on strengthening the client’s self-efficacy and evoking their empowerment over their lives. He views psychotherapy as a collaborative process whereby his clients are the expert of their own experience and are coached to take an action state that evokes a sense of intentional control. His clinical background comprises of a diverse mix of assessment (psychodiagnostic, learning disorders, couple, career) and treatment working with diverse populations in community, hospital, university, and primary care mental health settings.

Dr. Graves has extensive training and experience providing services to adults & adolescents across different modalities of psychotherapy(individual, group, couple). He provides specialized treatment for a board spectrum of diagnostic issues, including difficulties with depression, anxiety, stress, and trauma; as well as concerns related to emotional regulation, identity, grief, martial discord, and career indecision.

Education

Registered Clinical Psychologist
Doctorate of Philosophy in Clinical Psychology (PhD)
Master of Arts in Clinical Psychology (MA)
Bachelor of Arts (BA (Hons.))
Certificant of the Psychological Association of Manitoba (C. Psych)
Psychologist