Physician-led healthcare services for corporations and their employees.

Comprehensive. Preventative. Convenient.

Pure Lifestyle provides access to collaborative healthcare using a multidisciplinary team of professionals. Pure Lifestyle has developed a unique approach with the use of a physician-led allied healthcare team. From medicine and therapy to fitness nutrition and mindset, we are with you and your employees every step of the way.

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Physician / Virtual Physician

Virtual as well as physical physician access allows employees to receive care for: Immunizations, Preventative & Occupational Medicine, Sports Medicine & Musculoskeletal Injuries, Exercise & Obesity Medicine, Cardiac Stress Testing, and Addiction Medicine.

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Keniseology icon

Let your staff harness the expertise of our strength and conditioning staff to help them increase their energy levels, improve their mood, and thus help them work more effectively.

Sport Physiotherapy icon

Facilitating access to physiotherapy in your company will help ensure your staff be more productive while being pain free.

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Massage Therapist

Bringing a massage therapist onsite will give your employees the convenience and comfort of having treatment just down the hall!

Dietitian icon

In collaboration with both a physician and a pharmacist, a dietitian can make an impactful change. Offering both physical and virtual appointments, the dietitians at Pure are ready to help you make a change that lasts.

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Clinical Psychologist

Provided only at our physical location. Adding a clinical psychologist to the services we offer compliments all aspects of the healthcare services.

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Sport Science

Be ready to take your fitness to another level with high-performance coaching to satisfy your most extravagant goals from Manitoba’s best exercise scientist.

Pharmacist icon

Allowing a pharmacist to provide medication reviews and collaborate with the rest of the team ensures your employees are not only receiving the appropriate medications but are working proactively to reduce unnecessary medication expenses.

Dr. Richard Rusk

Dr. Richard Rusk

Clinical Physician

Dr. Rusk started his training in South Africa as a veterinarian at the University of Pretoria.  After graduation, he came to rural Canada for an adventure and has been here ever since.  He lived in rural Alberta and Manitoba for 8 years practicing as a cattle veterinarian before moving to Winnipeg to do his medical degree.

Dr. Rusk trained in Preventative and Family Medicine at the University of Manitoba for medical school and residency.  He completed the Public Health and Preventative Medicine residency, with a focus on primary and secondary prevention of infectious and chronic diseases.

Dr Rusk has worked in Concordia Emergency Department, community family practice and with the Ministry of Health focusing on developing preventative programs and addressing the emergence of infectious diseases.  He has also been instrumental in advancing the One Wellness framework and concept that focuses on the wellness of humans and animals and takes into consideration the health of the environment.

He is very passionate about his career which he demonstrates by sharing his knowledge and expertise by teaching medical students and residents on the benefits of focusing upstream with prevention before disease. He too believes in a multidisciplinary approach and collaborates with physiotherapists, athletic therapists, kinesiologists and teaches continuing education courses in Manitoba and Canada.

Dr. Rusk strives to provide and expand Preventative Medicine in Manitoba. He believes that patients can prevent many conditions through careful consideration to their nutritional and mental diet, through participating in physical and social activities, and thus preventing disease and promoting wellbeing. Through the multi-disciplinary team of Pure Wellness, we have a unique opportunity to improve each and everyone that participates in care from this team.

In his spare time, he has competed for Canada in the Age Group World Triathlon championships, has bicycled to Everest base camp and has run the Hypothermic Half Marathon as only a true Manitoban could.


Community and Family Preventative Medicine Physician
Bachelor of Veterinary Science (BVSc)
Medical Doctor (MD)
Certificant of the College of Family Physicians (CCFP)
Diploma of American Board of Preventative Medicine (Dip ABPM)
Masters of Public Health (MPH)
Clinical Physician

Helping businesses get back to work safely during COVID-19

Our world is changing fast and many businesses need to change with it. Dr. Richard Rusk is a Preventative Medicine and Public Health Physician that can help you ensure your corporation maximizes its operation during a time of new government policies.

Dr. Ian Burron

Dr. Ian Burron

Dr. Ian Burron

Dr. Ian Burron

Occupational Medicine Physician
Occupational Medicine Physician

Helping corporations manage their workforce with occupational health needs

Dr. Burron is an Associate Canadian Board of Occupational Medicine Physician. Dr. Burron can lead the care and management of your ill and injured workers so that they can return to work safely, with confidence.