One more reason to like Merino wool fibers over synthetic

One more reason to like Merino wool fibers over synthetic

One more reason why Pure Lifestyle has adopted a natural approach to our athletic clothing and City Park Runners is the place to get it!! Read below why you should be wearing it as well. Icebreaker merino keeps you warm in the cold, cool in the heat, and dry all year...
One more reason to like Merino wool fibers over synthetic

Icebreaker Clothing! The best fabrics for your skin!

COOL!! How can a fibre that warms us in winter keep us cool in summer? It all started with a cool sheep The merino sheep who grow our wool live in New Zealand’s wild and rugged Southern Alps. In the summer, when temperatures soar to 40°C (95°F), the merino could die...
The Pure Lifestyle Race Series

The Pure Lifestyle Race Series

Pure Lifestyle is pleased to be part of the 2013 Race series held at Assiniboine Park. It is a 3 weekend race series designed to challenge all fitness levels and abilities. This will be the first year that Pure sponsors the event, and we plan to make it a great one!!...
One more reason to like Merino wool fibers over synthetic

Letter from the Owners

First off we would like to say how thrilled we are to have finally opened our doors! It has been a long journey to build our dream facility, and we would not have been able to do it without the help of some amazing businesses and the people that drive them. Partners...
Sioux Narrows Paradise Triathlon

Sioux Narrows Paradise Triathlon

August 10, 2013 – August 10, 2013 | Register Description:The Sioux Narrows Paradise Triathlon winds along Lake of the Woods and through some of the best hiking trails in Ontario, a swift and challenging ride, and a single-lap olympic swim that could have you...