Our commitment to you is keeping you committed to your health
and lifelong fitness. We value the close relationships and trust
we have built with our clients, and are proud to call them our friends.

Training with Pure

Pure Lifestyle is dedicated to education at every level. Our staff are some of the most educated exercise professionals in the province, the majority having earned the title “Certified Exercise Physiologist (CEP).” We work to promote growth in the field of Kinesiology and continually advance our knowledge in order to pass it on to our clients. You will not find a more well-rounded, educated team of exercise professionals who chose this as a career, as well as a lifestyle.

Our level of education allows us to develop referral networks with many health care practitioners such as physiotherapists and doctors. We work with individuals ranging from lifestyle concerns including but not limited to weight loss, mental health conditions, motivation, management of chronic disease (diabetes) and nutritional counseling.

From injury prevention to performance training we have the equipment, education and techniques to help promote longevity in your activity and provide you the performance you want to achieve no matter what your sport is.

With our 6500 square foot facility and unmatched location right next to Westview park, the city’s best resource of hill training, we can provide a workout like no other! As well, from our indoor turf to our top of the line strength equipment and cardio machines, Pure Lifestyle has pioneered a new age of strength training in Winnipeg.

Ask our clients

Blake and Paul have been training my brother and I for 3 years. The results have been amazing and have allowed me to enjoy the sports I love to do at a much higher level. Pure is a place that will only improve the quality of your life.
Brian Theissen, Client since 2010
I’ve been seeing Joe Hewett and the other trainers at Pure Lifestyle for a year and a half. I went to the gym half-heartedly and semi-regularly on my own before and I always thought of myself as somewhat in shape. But, my motivation would dip for long periods and I now know I wasn’t using my time efficiently in the gym. Deciding to sign up for training is something I wish I had done a decade ago.
Veronica Hall
I started seeing Joe three months before I got married, in an effort to make sure I was in shape for that day. When I went for my first assessment I was really shocked by some of my body stats and how tough it was for me to do the first few workouts. Now, I surprise myself all the time with what I’m capable of.
Veronica Hall
Joe and the rest of the team kept me motivated. They make Pure Lifestyle such a happy, fun place to be, I always look forward to my workouts. Joe’s workouts are tailored to my goals and they change every time I’m there. I feel strong and great about myself. I can honestly say I’ve never made a better investment.
Veronica Hall
The team at Pure Lifestyle understands what endurance athletes need; they live it in their everyday lives and it’s apparent when working with them. Dedicated and energetic, they bring together many aspects of performance that are often overlooked, but which are also often the little things that make a difference in the end. They’re super friendly, and bilingual too!
Sarah-Anne Brault



Personal Trainers

Paul Bissonnette

Manager, Strength & Conditioning

Paul graduated from the University of Manitoba with a Bachelor of Kinesiology in 2012. Paul continued his education by getting…

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Amy Barca

Personal Trainer

Amy graduated from the University of Manitoba with a Bachelor of Kinesiology in 2015. She then continued her education by…

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Amy Schappert

Personal Trainer

Amy graduated from the University of Ottawa with an Honours Bachelor of Science in Human Kinetics in 2017. In 2018,…

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Joe Hewett

Personal Trainer

Joe has been involved in personal training for six years. He became a Certified Strength and Conditioning Specialist in 2011…

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Evan Kroeker

Personal Trainer

Evan graduated from the University of Manitoba with a Bachelor of Kinesiology in 2019. He became a certified personal trainer…

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