Pure’s innovative, multi-disciplinary clinic includes both sport and family medicine.

We are committed to you

Pure’s medical facility includes three areas of focus: medicine, rehabilitation, and return to activity. We’re a proactive, innovative clinic that prides ourselves in knowing the power that exercise and therapy has in rehabilitation. Recognizing the importance that exercise plays in healthcare, we can help anyone get back to their full potential.

We practice family and sports medicine within the confines of our 8500 square foot performance and lifestyle complex.

We truly value working together among our in-house professionals in order to provide a full spectrum of care. Many of our practitioners have been recognized as leaders and mentors in family and sports medicine, rehabilitation, and exercise training. From the clinic to the turf and ultimately back to health and sport, we are with you every step of the way.

We are a multi-disciplinary team

Pure Wellness Medical Clinic is home to Winnipeg’s only multidisciplinary clinic that is connected to a high-performance lifestyle and sports training facility. We are patient-focused and will always work to give you the best care possible, by working as a team. We are dedicated lifelong learners and we make sure to always learn from each other to give you the most efficient and effective injury management.

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Sport Medicine

Our Primary Care Sport and Musculoskeletal Physician have additional training in neuro-musculoskeletal injuries as they have completed the Canadian Academy of Sport and Exercise Medicine (CASEM) exam and received their diploma in sport medicine. They are accredited through the Canadian College of Family Physicians as Sport and Exercise Physicians (SEM). They are well equipped to help you with your activity-related injuries.

Pure Lifestyle Winnipeg - Family medicine icon
Family Medicine

General Practice physicians at Pure help to ensure you have all of your health needs met. We have a focus on women’s health, preventative health, reversing chronic disease, help to guide you along a change towards a healthier lifestyle.

Concussion Management

What Is A Concussion?

A concussion is a brain injury caused by acceleration or deceleration of the brain within the skull following impact to the head or elsewhere on the body. The impact causes a biochemical imbalance within the brain cells, resulting in decreased blood flow and temporary energy deficits within the brain. Symptoms may include loss of consciousness, headache, pressure in the head, neck pain, nausea or vomiting, dizziness, or balance problems, among others.

Check out the 4 characteristics of a good concussion clinic.

Concussion Treatment

Although concussions typically resolve within 10–14 days in adults and 4 weeks in children, proper management during this phase can be helpful to prevent persistent symptoms. Appropriate activity modification and gradual return to sport or activities is key.

A variety of treatments may be required for ongoing or persistent symptoms and impairments. This includes exercise, psychological, cervical and vestibular rehabilitation.

Multimodal Baseline Testing

Baseline testing is not required to provide post-injury care to those who have sustained a suspected or diagnosed concussion. However, baseline testing is sometimes used in established concussion protocols with high risk athletes, including elite, national team or professional athletes.

Multimodal baseline testing is a series of physical and cognitive tests that provides a pre-injury overview of healthy brain function. These tests can offer healthcare practitioners with an objective benchmark on which to compare should a patient sustain a concussion.

Team Approach

Pure Lifestyle fully supports and believes in the multidisciplinary approach to concussion management. We are proud to be able to offer many services under one roof as necessary for optimal care of concussion care. In addition to our highly qualified team, Pure Lifestyle also has an extensive referral network for more complex cases.

Dr. Matthew Katz
Sports Medicine Physician
Dr. Richard Rusk
Dr. Richard Rusk

Dr. Rusk started his training in South Africa as a veterinarian at the University of Pretoria.  After graduation, he came to rural Canada for an adventure and has been here ever since.  He lived in rural Alberta and Manitoba for 8 years practicing as a cattle veterinarian before moving to Winnipeg to do his medical degree.

Dr. Rusk trained in Preventative and Family Medicine at the University of Manitoba for medical school and residency.  He completed the Public Health and Preventative Medicine residency, with a focus on primary and secondary prevention of infectious and chronic diseases.

Dr Rusk has worked in Concordia Emergency Department, community family practice and with the Ministry of Health focusing on developing preventative programs and addressing the emergence of infectious diseases.  He has also been instrumental in advancing the One Wellness framework and concept that focuses on the wellness of humans and animals and takes into consideration the health of the environment.

He is very passionate about his career which he demonstrates by sharing his knowledge and expertise by teaching medical students and residents on the benefits of focusing upstream with prevention before disease. He too believes in a multidisciplinary approach and collaborates with physiotherapists, athletic therapists, kinesiologists and teaches continuing education courses in Manitoba and Canada.

Dr. Rusk strives to provide and expand Preventative Medicine in Manitoba. He believes that patients can prevent many conditions through careful consideration to their nutritional and mental diet, through participating in physical and social activities, and thus preventing disease and promoting wellbeing. Through the multi-disciplinary team of Pure Wellness, we have a unique opportunity to improve each and everyone that participates in care from this team.

In his spare time, he has competed for Canada in the Age Group World Triathlon championships, has bicycled to Everest base camp and has run the Hypothermic Half Marathon as only a true Manitoban could.

Clinical Physician
Dr. Chad Graves
Dr. Chad Graves

Dr. Chad Graves received his Ph.D. in Clinical Psychology from the University of Manitoba and completed his clinical internship training at the Student Counselling Centre in Winnipeg, Manitoba. He employs an integrative approach to psychotherapy, combing elements from Client-Centered, Cognitive-Behavioral, Narrative, and Gottman psychotherapy. He also incorporates the principles of Ericksonian philosophy into his work. Dr, Graves applies techniques from these various models of psychology in a flexible, tailored manner depending on his client’s needs and preferences. In working with his clients, he adopts a strength based, solution focus with an emphasis on strengthening the client’s self-efficacy and evoking their empowerment over their lives. He views psychotherapy as a collaborative process whereby his clients are the expert of their own experience and are coached to take an action state that evokes a sense of intentional control. His clinical background comprises of a diverse mix of assessment (psychodiagnostic, learning disorders, couple, career) and treatment working with diverse populations in community, hospital, university, and primary care mental health settings.

Dr. Graves has extensive training and experience providing services to adults & adolescents across different modalities of psychotherapy(individual, group, couple). He provides specialized treatment for a board spectrum of diagnostic issues, including difficulties with depression, anxiety, stress, and trauma; as well as concerns related to emotional regulation, identity, grief, martial discord, and career indecision.

Steve Moerman
Steve Moerman

Steve completed his Bachelor of Science from the University of Manitoba in 2008, and then went on to complete his Bachelor of Medical Rehabilitation (PT) in 2013 also from the University of Manitoba. As a student he found his passion in orthopaedics, sports physiotherapy and advanced exercise. With 5 years of personal training experience, Steve thrives in the gym atmosphere that Pure provides.

“I have always had a passions for health, wellness and fitness. I love how at Pure we have bridged the gap between physiotherapy and fitness training. The two go hand in hand and I believe it is the future of our profession.”

In 2018 Steve completed a Master’s of Clinical Science in Advanced Health Care Practice (Manipulative Therapy) from the University of Western Ontario where he also became a Fellow of the Canadian Academy of Manipulative Therapists. Since then Steve has developed a passion for evidenced based practice and leadership within the physiotherapy profession.

Steve is extremely hard working, and takes pride in all the he puts his hands to. He loves the different opportunities that a career as a physiotherapist offers and is committed to lifelong learning.

Manager of Physiotherapy