Pure Lifestyle is a Performance and Lifestyle Facility

Pure Lifestyle brings our own unique approach to wellness, fitness and performance to Winnipeg. We specialize in nonsurgical management of sports related injuries. At the forefront in musculoskeletal injury prevention, rehabilitation, and performance, we have an Integrated Support Team consisting of Sport Medicine Physicians, Physiotherapists, Strength and Conditioning Specialists, Massage Therapists, and Dieticians.

Our approach is always centered around you. Our team works closely together to look after your health and performance needs so you can always perform at your best.

Sports Medicine
Strength & Conditioning

PURE LIFESTYLE BRINGS A WHOLE NEW APPROACH TO FITNESS AND WELLNESS IN WINNIPEG. Pure Lifestyle is a performance and lifestyle facility. We work as a team to instill lifelong habits in each client that keeps them on the road of health, wellness and performance. Our team of Sports Physicians, Physiotherapists, Massage Therapists and Strength & Conditioning Specialists continually work to make sure Pure remains the standard in the field when it comes to education. The proof is in the service we deliver and whether you are looking for sports medicine, physiotherapy, message therapy, weight loss/lifestyle counselling or performance training, we have the experienced highly qualified team to meet your needs.


Pure Lifestyle brings unmatched education, experience, and facilities when it comes to treating and promoting a healthy lifestyle. We believe that true fitness is a lifestyle, not a quick fix. We do not sell a program – we instill health, wellness and performance into each of our clients, and motivate them to better themselves through a holistic lifelong approach. Our commitment to you, our clients, is keeping you committed to their health.

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When I badly broke my arm in a bike crash at the peak of my race season, I was devastated. The combined efforts of the Pure physio and training team were critical in my recovery, both mentally and physically. Having both services under the same roof meant a seamless and comprehensive program dedicated to getting me back on the bike, faster and stronger than ever. I can’t say enough about the people at Pure – they are extraordinary.
Andrea Tetrault (a.k.a. Winnipeg CycleChick)
The team at Pure Lifestyle understands what endurance athletes need; they live it in their everyday lives and it’s apparent when working with them. Dedicated and energetic, they bring together many aspects of performance that are often overlooked, but which are also often the little things that make a difference in the end. They’re super friendly, and bilingual too!
Sarah-Anne Brault
Blake and his assistant Paul have been training my brother and I for several years. The results have been amazing and it has allowed me to enjoy the sports I love to do at a much higher level. I would recommend that everyone who is thinking about getting in shape to visit the gym and see for themselves. It is a place that will only improve the quality of your life.
Brian Theissen
I used to not look forward to Monday mornings, but with the cheery greetings you get by the folks at Pure Lifestyle, I look forward to Mondays and the other days that I train there. Their professionalism, knowledge, and encouragement makes me not want to miss a day. The thing that makes training there fantastic and refreshing is the creativity of Blake and staff and how they keep dreaming up new exercises. I feel I am fitter than I have ever been. Awesome team at Pure Lifestyle!
Ben Van Den Bosch
On the recommendation of three friends, I came to see the staff at Pure Lifestyle because of a debilitating flare up of a long-term back problem. They employed an aggressive treatment plan and had me working out on my second visit. I have a physical job and am a recreational athlete and they tailored treatment to get me back to doing both. Four weeks after being unable to stand upright due to acute back pain, I was able to return to competitive cycling.
Brad Enns

Meet the Pure Team